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Italian clothing label Schiaparelli set for relaunch
10
May '12
Diego Della Valle, owner of the Italian apparel label Schiaparelli, has announced that he intends to relaunch the iconic fashion label that closed in 1954.

The announcement from Mr. Valle, who is also the President and CEO of the Italian leather goods company Tod's, has come a day before an exhibition highlighting the brand was to open at the Metropolitan Museum of Art's Costume Institute in New York.

The Creative Director for the clothing label is likely to be finalized by October. However, the company has already engaged French actress and model Farida Khelfa to serve as the label's new brand ambassador.

Praising late Elsa Schiaparelli, the original creator of the brand, for being the very first designer to mix fashion art and Haute Couture, which is inspiring fashion designers till date, Ms. Farida said it is a matter of pride for her to be the new face of the brand.

The label would mark its return by reopening its Maison Schiaparelli on Place Vendôme in July. The Maison is the original location from where the late designer operated during 1930s and 1940s.

The building would serve as the venue for Schiaparelli's new range to be launched in March 2013, focusing on accessories and other items.

Fibre2fashion News Desk - India

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