Home / Knowledge / News / Apparel/Garments / Ecko offers exclusive new range of motorsport apparel
Ecko offers exclusive new range of motorsport apparel
11
May '12
The motorsport t-shirts collection from Ecko Unltd. is a collector series of graphic apparel fueled by the love of all things driven. This collaboration was born combining the naturally intermixable fan bases of motorsport and the Ecko lifestyle into an exclusive new line of apparel.

This collection launches as an evolution of our regular sponsorships of race cars and drivers, to the build out of our very own car, the Marc 5 GTI. Our goal was to build a 10 second or less quarter mile race and show car, but it quickly transformed into one of the most heavily modified street legal race cars in the country with Donz team of artists forging a one of a kind fitted pair of rims to balance out the footwork. Our intention is to speak to our customer through authentic and respected names in the aftermarket tuning and racing world.

This first edition of the motorsport clothing collection features a few styles of t-shirts in black and white. The collection consists of the Motorsport Deadly Treads t-shirt in black and white, as well as the Motorsport All Chromed Out t-shirt.

Motorsport is a time tested genre with dedicated fans that have an authentic interest in special edition clothing and product. The merging of two different audiences with overlapping interests into a concise clothing line was a natural fit in a market held by very few clothing brands.

Matt Black, Ecko lead designer, said: “Our customers like to be unique, they want to stand out and have what everyone else doesn't have yet. A limited edition graphic series will be an instant Ecko collectable. Launching different editions intermittently gives this project the exclusivity that our customer likes. Our customer loves the extreme and action sports lifestyle and it is one of their favorite scenes. We are trying to speak to him or her within that scene on and off the street.”

Ecko Unltd. continues to use the iconic rhino logo and graffiti, once a blemish on the urban landscape, as a legitimate art form.

Ecko Unlimited

Must ReadView All

Textiles | On 25th Apr 2017

Greater Manchester is high on its textiles industry

Greater Manchester is witnessing a boom in textiles industry with 77...

Apparel/Garments | On 25th Apr 2017

Indian trade leaders to discuss GST, digital payments

Trade leaders from various Indian states will meet in New Delhi to...

Apparel/Garments | On 25th Apr 2017

Foreign buyers paying less for green factory apparel

International buyers are not paying enough for apparel and garments...

Interviews View All

Yash Maniyar
Rekha Maniyar

Indian fashion market is growing at a staggering rate

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search