News Flash

Parx launches 'Hot Tees' & 'Racers Rendezvous' this summer

14 May '12

3 min read

Parx, the premium casual lifestyle brand for Gen-Next, from Raymond, India's leading textile and apparel major, has launched two new additional product lines to it's refreshing Summer 2012 (SS'12) Collection. 'Hot Tees' are for those who want to 'Express Their Freedom' through their clothing. 'Racers Rendezvous', a sporty range that ensures every Racing enthusiast's pulse goes vrooming, with its key attributes of speed, power and style.

'Hot Tees' as the name suggests, are T-Shirts inspired by our daily lifestyle staple drink- Tea. Just as Tea is a great way to start our day with freshness and energy, it is also an occasion to share fun moments with those we love. 'Hot Tees' are inspired from the experience that drinking Tea brings to our life - the logo is shaped like a tea cup. 'Hot Tees' are especially created for impulse buyers, who possess a combination of 'Cool Attitude', radiate 'Fun and Happiness' and thrive on the 'Freedom to express'.

Stores will have a Menu Card displaying the monthly collections available in a range of colours akin to the variety of tea flavours, a la 'Green Teez', 'Cool Ice Teez', 'Khadak Tez', and the like. 'Hot Tees' fun & pun graphics will appeal to men/women who like to take the humour route to reconnect with life. Besides basic Tees, the 'Hot Tees' range also offers co-ordinated caps, boxer shorts, Gym Tees, Yoga Tees, Cushions, flip flops and more to come...

The hallmark of the range is the minute detailing that's been taken care of, for all product categories. Hot Tees come in a unique 'Dip Tea Bag' packaging, to bring home the concept to buyers and make it more impactful.

Racers Rendezvous, showcases a sporty range for the new cosmopolitan stylish creed that lives life on the 'Fast track'. It is a collection that weaves an aura of class and splendour around the wearer. Riding on the palette of Red, Navy and White, each garment in 'Racers Rendezvous', has unusual cuts and flags signature detailing. The range comprises of an array of shirts, t-shirts, trousers, jeans, shorts and jackets and relevant accessories for the powerful, co-ordinated look.

Hot Tees and Racers Rendezvous are the latest introductions to the Parx SS12 collection, which also features the 'Scottish Spelendour', 'Dusk Beach look', 'London Olympics', 'Multicolours Spectrum', 'Satin', 'Fashion Pique Polo', 'Hybrid Patterns', collections launched earlier this month.

So, gear up for this summer with this stylish collection from Parx. The Parx SS'12 collection is available at all Exclusive Parx Stores, The Raymond Shop, Central and other leading multi-brand stores across the country.

Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.

Raymond Apparel Ltd (RAL) a 100% subsidiary of Raymond Limited, ranks amongst India's Largest and most respected apparel companies. RAL entered into the ready-to-wear business with the introduction of Park Avenue in 1986 catering to the men's formalwear market. Parx was launched in 1999 to address the growing trend of smart casuals.

Parx

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