Home / Knowledge / News / Apparel/Garments / Parx launches 'Hot Tees' & 'Racers Rendezvous' this summer
Parx launches 'Hot Tees' & 'Racers Rendezvous' this summer
14
May '12
Parx, the premium casual lifestyle brand for Gen-Next, from Raymond, India's leading textile and apparel major, has launched two new additional product lines to it's refreshing Summer 2012 (SS'12) Collection. 'Hot Tees' are for those who want to 'Express Their Freedom' through their clothing. 'Racers Rendezvous', a sporty range that ensures every Racing enthusiast's pulse goes vrooming, with its key attributes of speed, power and style.

'Hot Tees' as the name suggests, are T-Shirts inspired by our daily lifestyle staple drink- Tea. Just as Tea is a great way to start our day with freshness and energy, it is also an occasion to share fun moments with those we love. 'Hot Tees' are inspired from the experience that drinking Tea brings to our life - the logo is shaped like a tea cup. 'Hot Tees' are especially created for impulse buyers, who possess a combination of 'Cool Attitude', radiate 'Fun and Happiness' and thrive on the 'Freedom to express'.

Stores will have a Menu Card displaying the monthly collections available in a range of colours akin to the variety of tea flavours, a la 'Green Teez', 'Cool Ice Teez', 'Khadak Tez', and the like. 'Hot Tees' fun & pun graphics will appeal to men/women who like to take the humour route to reconnect with life. Besides basic Tees, the 'Hot Tees' range also offers co-ordinated caps, boxer shorts, Gym Tees, Yoga Tees, Cushions, flip flops and more to come...

The hallmark of the range is the minute detailing that's been taken care of, for all product categories. Hot Tees come in a unique 'Dip Tea Bag' packaging, to bring home the concept to buyers and make it more impactful.

Racers Rendezvous, showcases a sporty range for the new cosmopolitan stylish creed that lives life on the 'Fast track'. It is a collection that weaves an aura of class and splendour around the wearer. Riding on the palette of Red, Navy and White, each garment in 'Racers Rendezvous', has unusual cuts and flags signature detailing. The range comprises of an array of shirts, t-shirts, trousers, jeans, shorts and jackets and relevant accessories for the powerful, co-ordinated look.

Hot Tees and Racers Rendezvous are the latest introductions to the Parx SS12 collection, which also features the 'Scottish Spelendour', 'Dusk Beach look', 'London Olympics', 'Multicolours Spectrum', 'Satin', 'Fashion Pique Polo', 'Hybrid Patterns', collections launched earlier this month.

So, gear up for this summer with this stylish collection from Parx. The Parx SS'12 collection is available at all Exclusive Parx Stores, The Raymond Shop, Central and other leading multi-brand stores across the country.

Parx is a premium casual lifestyle brand, which is positioned to cater to the needs of consumers who are looking for dressing up for life across occasions and events. Parx reflects the persona of the energetic 22-30 year old who is aggressive, outgoing, dynamic and lives his life to the fullest. Parx reflects the pulse of the new generation which looks at clothing as a reflection of their attitude and vibrancy.

Raymond Apparel Ltd (RAL) a 100% subsidiary of Raymond Limited, ranks amongst India's Largest and most respected apparel companies. RAL entered into the ready-to-wear business with the introduction of Park Avenue in 1986 catering to the men's formalwear market. Parx was launched in 1999 to address the growing trend of smart casuals.

Parx

Must ReadView All

Courtesy: Walmart

Apparel/Garments | On 23rd Mar 2017

Walmart acquires ModCloth

Walmart has acquired the assets and operations of ModCloth, one of...

Textiles | On 23rd Mar 2017

SIMA advises mills to avoid panic buying of cotton

The Southern India Mills' Association (SIMA) is advising mills to...

Apparel/Garments | On 23rd Mar 2017

Tulip Retail, True Fit personalise in-store shopping

Tulip Retail, a mobile application platform built exclusively for...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search