Home / Knowledge / News / Apparel/Garments / Apparel line of Wills Lifestyle bags OEKO-TEX certificate
Apparel line of Wills Lifestyle bags OEKO-TEX certificate
14
May '12
Wills Lifestyle, the award-winning Indian retail apparel brand, has been granted the OEKO-TEX Standard 100 certification for its men's and women's apparel collections. The OEKO-TEX certification was conferred by Hohenstein Institute who conducted all the necessary testing to ensure that Wills Lifestyle's knit and woven textile products are free from more than 300 substances that can be dangerous to human health, including chemicals of concern such as lead, formaldehyde, carcinogenic dyestuffs, heavy metals, and pesticides.

“Wills Lifestyle provides fashionable, quality clothing for every aspect of a premium consumer's lifestyle,” says Atul Chand, Divisional Chief Executive, ITC Lifestyle Retailing. “Our OEKO-TEX certification is a reassurance that our brand meets the high human ecology standards our consumers deserve. In addition, we are contributing to a safer textile industry in our country.”

Wills Lifestyle apparel and accessories are sold in 78 specialty stores in 37 cities across India. The stores provide an international shopping experience and are located in retail locations and ITC Hotels. The apparel collections include Wills Signature, Wills Clublife, Wills Sport, and Wills Classic. Wills Lifestyle is part of ITC-LRBD, one of India's most respected corporations.

“With Wills Lifestyle's OEKO-TEX certification, ITC is further expanding the scope and impact of its textile quality initiatives,” says Prof. Dr. Stefan Mecheels, Director of the Hohenstein Institute. “When textile products are safe for consumers, the result is a safer supply chain that positively affects the people who manufacture those textile products and their many components.”

“ITC is to be commended for its exemplary work in producing fashionable and safe textile products,” says Dr. Jean-Pierre Haug, General Secretary of the International OEKO-TEX Association, who oversees OEKO-TEX global textile certifications. “Independent, third-party certifications like the OEKO-TEX Standard 100 are objective, reliable instruments that provide transparency and consistency, both of which are distinguishing factors in ITC's award-winning programs.”

Celebrating its 20th Anniversary this year, the International OEKO-TEX Association, headquartered in Zurich, Switzerland, was founded by the ÖTI (Austrian Textile Research Institute) and the German Hohenstein Institute.

ITC's Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer.

OEKO-TEX

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Information Technology | On 25th Apr 2017

Self-repairing fabrics to be the future of fashion

It is the era of smart. Intelligent materials like self-repairing...

Textiles | On 25th Apr 2017

Indonesia revitalising textile sector

With exports of textile and textile products rising in Indonesia, the ...

Interviews View All

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search