Home / Knowledge / News / Apparel/Garments / Woodland to launch apparel range for Indian teens
Woodland to launch apparel range for Indian teens
15
May '12
Woodland, a Canadian adventure gear brand, plans penetration in the adolescents segment in India by August this year, with launch of 10 footwear styles and functional apparels for 13-year-olds, says Woodland Worldwide, a company that owns and markets the brand.

Indian teens are also now catching up with others across the globe in adventure sports, which furthers a strong reason for the brand to expand its range to the Indian market.

As such, the brand is eyeing penetration in the unexploited space and plans to invest around Rs. 400 million for the purpose.

The brand said children do not understand the risk associated and undertake adventure sport without proper gears, also sometimes because there are no options available.

It thus aims to address the needs of adolescents for adventure sports like skateboarding, rafting, mountain biking, surfing and rappelling.

Woodland believes that it is inevitable for a brand to interact with young customers, if it actually wants to retain its zeal. This is because it is the young crowd that loves experimenting and can make any brand livelier.

Besides functionality, Woodland now also aims to add a fashion component to its image. As such, the new collection would feature vibrant colours, mainly reds, yellows and greens that greatly attract today's youth.

To promote itself amongst Indian youth, Woodland is also associating itself with adventure camps being organized by schools.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Vasanth Kumar
Max Fashion India

‘Traditional high-street retailers are now willing to offer franchisees to ...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search