Home / Knowledge / News / Apparel/Garments / Woodland to launch apparel range for Indian teens
Woodland to launch apparel range for Indian teens
15
May '12
Woodland, a Canadian adventure gear brand, plans penetration in the adolescents segment in India by August this year, with launch of 10 footwear styles and functional apparels for 13-year-olds, says Woodland Worldwide, a company that owns and markets the brand.

Indian teens are also now catching up with others across the globe in adventure sports, which furthers a strong reason for the brand to expand its range to the Indian market.

As such, the brand is eyeing penetration in the unexploited space and plans to invest around Rs. 400 million for the purpose.

The brand said children do not understand the risk associated and undertake adventure sport without proper gears, also sometimes because there are no options available.

It thus aims to address the needs of adolescents for adventure sports like skateboarding, rafting, mountain biking, surfing and rappelling.

Woodland believes that it is inevitable for a brand to interact with young customers, if it actually wants to retain its zeal. This is because it is the young crowd that loves experimenting and can make any brand livelier.

Besides functionality, Woodland now also aims to add a fashion component to its image. As such, the new collection would feature vibrant colours, mainly reds, yellows and greens that greatly attract today's youth.

To promote itself amongst Indian youth, Woodland is also associating itself with adventure camps being organized by schools.

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search