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First Destination Maternity freestanding store in India
May '12
Destination Maternity Corporation, the world's leading maternity apparel retailer, announced the opening of its first Destination Maternity store in India with its franchise partner, Mahindra Retail.

Located in the largest operational mall in India, Ambience Mall, in Gurgaon and bordering south Delhi, is the Company's first Destination Maternity freestanding store in India. Destination Maternity is the home of the world's leading maternity brands Motherhood Maternity and A Pea in the Pod.

It is a one-stop shop for the most extraordinary selection of maternity fashion, accessories, and everything imaginable for the pregnant woman.

Ed Krell, Chief Executive Officer of Destination Maternity, commented, "We are very excited to announce the opening of the first Destination Maternity store in India.

“Mahindra Retail has done a great job opening Motherhood shop-in-shops within their own Mom & Me stores, and the launch of a Destination Maternity freestanding store is the natural next step for expanding our presence in India.

Our Destination Maternity store will offer an unparalleled breadth of assortment and a unique and engaging shopping experience that, by nature, a shop-in-shop cannot.

“This location in Ambience Mall will be a 'must visit' shopping destination for the India mom-to-be, where she will be able to shop both our Motherhood Maternity and A Pea in the Pod brands. It is where the expectant mom can expect it all."

Destination Maternity has granted to Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the Company's Motherhood Maternity, A Pea in the Pod, and Destination Maternity brands in India under a multi-year franchise agreement.

“This franchise relationship with Mahindra Retail, which began in 2009, was the second such relationship entered into by Destination Maternity. Currently, Destination Maternity has 76 franchised shop-in-shop locations within Mahindra Retail's Mom & Me stores.

“In October 2008 Destination Maternity announced the signing of its first international franchise agreement to introduce its brands into six key markets in the Middle East. In 2011, the Company signed its third international franchise agreement to introduce its brands into South Korea.

Destination Maternity Corporation

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