Home / Knowledge / News / Apparel/Garments / Harrods to bring UK-inspired Zumba apparel collection
Harrods to bring UK-inspired Zumba apparel collection
16
May '12
Zumba Fitness has collaborated with iconic British department store Harrods to launch a bespoke UK-inspired range of Zumba apparel that is now available in stores. The collection is positioned on the fifth floor and exclusive to the retailer for two months.

Zumba Fitness is a global dance-fitness phenomenon founded in Miami, Fla. that counts more than 12 million fans across 125 countries worldwide. The international music-inspired fitness-party fuses dance styles--including samba, flamenco, hip-hop, reggaeton and merengue--into an exhilarating workout.

Having grown nearly 800-percent in the last three years alone, Zumba Fitness has evolved into a lifestyle brand encompassing fitness, entertainment, culture, music, video gaming and apparel. With this immense growth and popularity prominent in the UK, Zumba Fitness is celebrating local heritage by launching its first-ever customized Zumba apparel range into Harrods.

"Harrods is synonymous with luxury and fashion, and we are excited to unveil a brand new, effervescent collection of Zumba apparel exclusive to its international audience," said Adele Harrington, vice president of global consumer products at Zumba Fitness. "When choosing to take our apparel line into retail, we focused on aligning with a brand that shares the same brand loyalty as Zumba Fitness, and Harrods is an ideal fit. We are looking forward to launching our first retail collection with such an iconic brand."

This exclusive Zumba apparel collection encompasses more than two dozen unique pieces featuring rich fabrics and stylish silhouettes but still stays true to the bold and vibrant style that is synonymous with the Zumba brand – including signature bright green and neon pink colors.

"We wanted to create a collection that connects with our Zumba community while speaking to the Harrods consumer," said Sigal Cohen, fashion design manager for Zumba apparel and accessories.

“While maintaining the signature look and feel of our Zumba apparel, we applied special treatments and print techniques to the fabrics, including chrome and reptile artwork adorned by iridescent and gunmetal foil. We also incorporated different sized crystals and studs to give dimension to each piece. The result is a fresh take on luxury which is perfectly in tune with the Harrods style."

Key pieces in the exclusive Zumba Fitness/Harrods collection include the "Jazzy Fishtail Mesh Top," which features key holes on the shoulders and high low hem for a flattering and stylish-yet-comfortable look. Gathered fabric detail on the "ruched" leggings creates an effortlessly on-trend look, whilst the "Jazzy Hooded Vest" is perfect for layering due to its lightweight breathable mesh fabric.

Staying true to the Zumba brand, the signature cargo pant features reflective tassels for a modern athletic look. And in keeping with its vivacious style, the Zumba apparel Harrods collection also includes a luxury format with union-jack emblazoned T-shirts, as well as a patent-leather bowling bag sporting the national flag in all its glory.

Zumba Fitness


Must ReadView All

Courtesy: American Silk Mills

Textiles | On 18th Oct 2017

Sutlej Textiles adds American Silk Mills to its portfolio

Sutlej Textiles and Industries Ltd (STIL) has announced the...

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search