Home / Knowledge / News / Apparel/Garments / INVISTA focuses on high performance fabrics at F&A Show
INVISTA focuses on high performance fabrics at F&A Show
17
May '12
INVISTA, one of the world's largest integrated producers of polymers and fibers, and owner of the LYCRA fiber brand, will present high performances fabric innovations at the 9th Fabrics and Accessories Trade Show (F&A Show) in Bangaluru (June 01-03).

The latest innovations by INVISTA include Narrows with LYCRA fiber, LYCRA dualFX fabric, and COOLMAX fabric. These high performance innovations will be showcased along with LYCRA BEAUTY fabric, TOUGH MAX LYCRA fabric, LYCRA FREEF!T fabric and THERMOLITE fabric.

With the evolving intimate apparel market in India, consumers are increasingly looking for improved fit and comfort in their garments. Traditionally Indian consumers have always preferred 100% combed cotton fabric, however waistband or elastics remained a constant irritant. This is where INVISTA has presented narrows with LYCRA fiber which provide increased comfort and fit.

INVISTA has recently introduced a new branding to communicate the benefits of LYCRA fiber in Narrows to the Indian consumers. This comes as a response to the industry demand of LYCRA brand identification for garments that contain LYCRA fiber only in narrows.

This program was launched during the recently held LYCRA Rendezvous in New Delhi, speaking on this occasion Avinash Chandra, Marketing Head-South Asia said “INVISTA is committed to help the industry move ahead and strongly believes that this new branding will help brand and retailers connect with end-consumer looking for comfort and fit in their innerwear garments”.

With increasing westernization consumers are increasingly looking for super stretch garments particularly denim. The advent of super stretch jeans – those with 30% stretch or more – has posed challenges for both denim producers and consumers alike. While extra stretch often yields extra comfort, it can also result in jeans with a greater tendency to bag and sag.

LYCRA dualFX fabrics were created in response to the market demand for high stretch fabrics that keep their shape. Typically, as fabric stretch increases so does the tendency for fabric growth or shrinkage. By combining LYCRA fiber and LYCRA T400 fiber together in one fabric, denim brands and retailers can get the best of both worlds – the high stretch of LYCRA fiber and the excellent recovery power of LYCRA T400 fiber. The result is super stretch denims that are comfortable to wear and retain their shape and fit over time thanks to patented INVISTA technologies.

Sweating is body's natural mechanism to stay cool. INVISTA's COOLMAX fabric helps the body cool and dry faster by moving moisture away from the body and enhancing fabric drying rate. The moisture management performance of COOLMAX fabric is inherent to the fiber structure itself; therefore, the performance cannot be washed off.

The performance story of COOLMAX fabric is supported by the fact that each fabric style is tested against demanding performance standards before a COOLMAX fabric hangtag can be released. Application of COOLMAX fabric is not limited to Sportswear and activewear; it is used in a variety of applications ranging from ready-to-wear like denims, shirts, trousers, suiting, T-shirts to intimate apparel like undergarments, vests, to socks and various other garment types. The specialty fibers for COOLMAX fabric can also be blended with cotton, polyester and wool.


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Urmil Arya

Sushila International, a well established textile organisation established ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search