Home / Knowledge / News / Apparel/Garments / Canadian Silver Jeans creates new retail division for US
Canadian Silver Jeans creates new retail division for US
21
May '12
Silver Jeans Co., the Canadian-based company that has gained a reputation for high quality and well-fitting jeans in the mid luxury denim market, is pleased to announce the expansion of Silver Jeans Co. branded stores in the United States. The announcement marks the start of a global retail strategy for the brand and the creation of a new retail division within the Silver Jeans Co. corporate structure.

“At Silver Jeans Co., we feel the time is appropriate for us to finally act on our original retail strategy," says Michael Silver, President, Silver Jeans Co. "Our brand is more than ready from a product selection and market position to expand significantly into retail. We are very excited to be at this evolution of our brand and to be able to invite consumers into the Silver Jeans Co. world."

Silver Jeans Co. will focus on a multi door plan in the US with the first new store project to open in early 2013. Currently, Silver Jeans Co.'s only branded retail store is located in Denver, Colorado which opened in 2008 at Park Meadows Mall.

Silver Jeans Co. is also pleased to announce Denise Norkus, as vice president of the new retail division. Most recently Ms. Norkus held the position of vice president of retail at Betsey Johnson, a privately-held women's specialty apparel clothing company known for its designs based on the iconic works of its namesake.

At Betsey Johnson, Ms. Norkus' responsibilities included influencing design, creation of standards, visual merchandising and product assortment. Effective immediately, Ms. Norkus will report jointly to Michael Silver, President of Silver Jeans Co.

Joining Ms. Norkus as senior director of operations, retail is Darren James. Mr. James comes to Silver Jeans Co. having spent 16 years with Disney Stores North America where he held numerous field and operations roles with increasing levels of responsibility.

Silver Jeans Co. is a division of Western Glove Works, a family-owned business that has produced quality denim products for 90 years.

Silver Jeans Co


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search