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Canadian Silver Jeans creates new retail division for US
May '12
Silver Jeans Co., the Canadian-based company that has gained a reputation for high quality and well-fitting jeans in the mid luxury denim market, is pleased to announce the expansion of Silver Jeans Co. branded stores in the United States. The announcement marks the start of a global retail strategy for the brand and the creation of a new retail division within the Silver Jeans Co. corporate structure.

“At Silver Jeans Co., we feel the time is appropriate for us to finally act on our original retail strategy," says Michael Silver, President, Silver Jeans Co. "Our brand is more than ready from a product selection and market position to expand significantly into retail. We are very excited to be at this evolution of our brand and to be able to invite consumers into the Silver Jeans Co. world."

Silver Jeans Co. will focus on a multi door plan in the US with the first new store project to open in early 2013. Currently, Silver Jeans Co.'s only branded retail store is located in Denver, Colorado which opened in 2008 at Park Meadows Mall.

Silver Jeans Co. is also pleased to announce Denise Norkus, as vice president of the new retail division. Most recently Ms. Norkus held the position of vice president of retail at Betsey Johnson, a privately-held women's specialty apparel clothing company known for its designs based on the iconic works of its namesake.

At Betsey Johnson, Ms. Norkus' responsibilities included influencing design, creation of standards, visual merchandising and product assortment. Effective immediately, Ms. Norkus will report jointly to Michael Silver, President of Silver Jeans Co.

Joining Ms. Norkus as senior director of operations, retail is Darren James. Mr. James comes to Silver Jeans Co. having spent 16 years with Disney Stores North America where he held numerous field and operations roles with increasing levels of responsibility.

Silver Jeans Co. is a division of Western Glove Works, a family-owned business that has produced quality denim products for 90 years.

Silver Jeans Co

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