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Peruvian apparels set to capture Brazilian market
May '12
Exports of 'Made-in-Peru' garments using high quality cotton to Peru is set to intensify and is projected to grow by 400 percent over the next four years.

'Made-in-Peru' clothing labels are increasingly becoming common on the shelves of large Brazilian supermarkets, including Walmart, Carrefour and Pao de Acucar.

Apparel imports from Peru grew by 57.5 percent in 2011 to US$ 102 million, according to the Brazilian Association of Textile Industry (ABIT). It is expecting the imports to grow to US$ 500 million by 2016.

The demand for Peruvian clothing is at present mainly from exclusive brands such as Brooksfield, Ellus and Richards, which are willing to pay extra for the Peruvian pima cotton, the extra long fibre.

Peru also offers high quality alpaca, in addition to wool and cotton. Moreover, its products have the benefit of entering Brazil without any tariff.

The growing demand from Brazil helped Peru to increase its textile and garment exports by 27 percent during last year.

Currently, Brazil is the fourth largest importer of Peruvian clothing and if the demand continues at the present level, Brazil is likely to soon replace Venezuela as the second largest buyer of Peruvian apparels.

The geographical proximity between Peru and Brazil is also adding to more trade opportunities between the two countries. It also reduces the delivery time of orders compared to imports from China.

Fibre2fashion News Desk - India

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