Home / Knowledge / News / Apparel/Garments / Adore Me expands into swimwear category
Adore Me expands into swimwear category
25
May '12
Adore Me, the world's first personalized online lingerie styling resource for women, announces an expansion into the swimwear category. With this addition, Adore Me will expand to service clients that need guidance when choosing the swimsuit piece that will both flatter and accentuate the female form.

Swimwear consultations will follow the same winning format as lingerie. Members will take part in a consultation and receive access to a private showroom handpicked by expert stylists.

The showroom is replenished every month, ensuring there are always new and modish pieces to purchase. Furthermore, the swimwear and lingerie are inspired by international design, bringing the best in French, UK, US and Brazilian fashion straight to the Adore Me showrooms.

Co-Founder & CEO Morgan Hermand-Waiche created a business model targeting the boom in women's intimates spending, which currently comprises approximately $11 billion in annual spending, Hosiery for $4.6 billion and Swimwear for $4.2 billion. Growth for the company is currently at 50% per month since launching beta in November 2011.

“Lingerie and swimwear are a crisis resistant industry, meaning that it is steady even during recessions. Adore Me recognized this and launched during one of the largest recessions in US history and saw positive results. With swimwear, we will further expand our presence in women's fashion closets,” shares Mr. Hermand-Waiche.

What makes Adore Me stand out amongst major competitors is the combination of a personalized experience and the fact that lingerie is sold online twice as much than other types of apparel products. Most brick and mortar boutiques have not yet mastered the online selling domain. Adore me recognized this and tapped the void in the market at an affordable price-point.

Adore Me is the world's first online lingerie personalized club. Members take a consultation for free and receive invaluable one-on-one attention from lingerie experts who create for them a new showroom each month. Item populating the showrooms are gorgeous pieces of lingerie is inspired from designers around the globe, bringing the best of French, UK, US and Brazilian styles in the AdoreMe NY headquarters.

Adore Me


Must ReadView All

IOC, MCPI to set up ₹1000 cr PSF unit in Odisha

Textiles | On 23rd May 2018

IOC, MCPI to set up ₹1000 cr PSF unit in Odisha

Indian Oil Corporation (IOC) has teamed up with Materials Chemicals...

Pakistan's textile exports up 8.13% in July-April FY18

Textiles | On 23rd May 2018

Pakistan's textile exports up 8.13% in July-April FY18

The value of textile and garment exports from Pakistan increased by...

Courtesy: Photo by Daian Gan from Pexels

Apparel/Garments | On 23rd May 2018

Future Retail posts loss of ₹463.62 crore in Q4FY18

For the fourth quarter of 2018 ending on March 31, Kishore Biyani-...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search