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Neiman Marcus re-brands 42 stores as CUSP shop-in-shops
30
May '12
Neiman Marcus announces that the contemporary departments within each of the 42 Neiman Marcus stores will be branded as CUSP shop-in-shops.

Neiman Marcus first launched the CUSP brand in 2006 with two freestanding stores that offered customers a contemporary assortment including apparel, shoes, handbags and accessories in a boutique environment. The brand has grown over time and now includes a total of six CUSP stores and CUSP.com.

"Integrating our free-standing specialty store concept, CUSP, into our full-line stores and e-commerce site, allows us to bring fresh energy and excitement to our contemporary business, and continue the progression of our omni-channel transformation," said Jim Gold, President, Specialty Retail.

"From the merchandise offering to the store vibe, CUSP has a distinctive look and attitude. CUSP is for fashion savvy customers who prefer to curate an individual style by mixing and matching ready to wear and accessory collections and items across all price ranges. Our goal is to give our contemporary customer a fun, unique, modern and unexpected shopping experience."

Each of the Neiman Marcus contemporary departments, as well as the website CUSP.com, will be updated in the CUSP spirit with new elements reflecting a boutique-like atmosphere.

The CUSP shop will be the destination for the fashion-forward customer looking for the latest in contemporary apparel and accessories. Vendors featured include, Alice + Olivia, Helmut Lang, DVF, Rag & Bone, A. L. C., Vince, Theory, Alexander Wang, and Phillip Lim. Audio and visual elements will also be updated. Overall, shoppers will find a welcoming, fun, and modern environment.

Customers will now have a variety of options when it comes to shopping the Neiman Marcus contemporary assortment including: the CUSP boutiques, CUSP.com, NeimanMarcus.com/CUSP and within the CUSP department in the 42 Neiman Marcus stores.

The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. The Specialty Retail stores segment consists primarily of Neiman Marcus and Bergdorf Goodman stores. The Direct Marketing segment conducts both print catalog and online operations under the Neiman Marcus, Horchow and Bergdorf Goodman brand names.

Neiman Marcus

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