Home / Knowledge / News / Apparel/Garments / Sales volume doubles at Indian womenswear brand Juelle
Sales volume doubles at Indian womenswear brand Juelle
01
Jun '12
Juelle, the casual young womenswear brand set up in 2009 by Ludhiana-based Turbo Retail, has witnessed enormous growth in the top-wear segment during the last two years.

“Juelle has received good response and our sales volumes have almost doubled compared to last year,” Mr. Japneet Singh, Creative Director – Juelle, Turbo Retail, told fibre2fashion.

Elaborating on the factors that led to huge growth in volumes, he says, “We give good quality products at economical prices. Although we are actually targeting the mid-segment price category, the quality and the colour combinations and standards that we are using are at par with the high-end products.”

“Since we were originally into exports, our production set up is as per the international standards. Hence, the quality standards are high. The pricing, however, has been kept low as we think that for the initial 4-5 years it is essential for a brand to remain pocket-friendly to the customer in order to penetrate in the market and create its own brand space,” he explains.

Juelle currently has retail presence in more than 1000 multi-brand outlets (MBOs) across India. Its summer range comprises of T-shirts, tops, tunics and long dresses made using cotton, viscose lycra and viscose cotton blends. The winter range consists of sweat shirts, woolen and wool blend sweaters/dresses, jackets and coats.

Revealing about the company's product expansion plans, Mr. Singh says, “We are not looking forward to a product extension this season. But, we are planning to introduce lounge wear next year.”

“The lounge wear would not exactly be the night suit category, but it would be casual gym wear for girls. We would also be adding textiles woven products like shirts, casual tops, etc. We feel these two categories of products will further boost our growth,” he adds.

Fibre2fashion News Desk - India


Must ReadView All

Apparel/Garments | On 21st Sep 2017

UK fashion exports £10.7 bn in 2016; highest till now

Exports of British fashion goods rose to £10.7 billion in 2016, the...

Apparel/Garments | On 21st Sep 2017

BFC announces partnership with Chinese firm JD.com

The British Fashion Council (BFC) has forged a new partnership...

Textiles | On 21st Sep 2017

Indonesia’s textile exports may reach $15 billion by 2019

Indonesia’s textile-related exports are projected to reach $15...

Interviews View All

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Prabu Mohanram
Balavigna Weaving Mills Pvt Ltd

The biggest challenge that the weaving industry faces is high price

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search