Home / Knowledge / News / Apparel/Garments / Shirt manufacturer Eton Fashion has new majority owner
Shirt manufacturer Eton Fashion has new majority owner
04
Jun '12
Litorina IV announces a partnership with Eton Fashion AB, a longtime leader in fine quality men's shirts, ties, and accessories. Litorina will become the new majority owner of Eton and the Davidson family, who started the company in 1928, will retain a 35% ownership. Together with Litorina, the Davidson family will be able to strategically expand the Eton brand.

Eton is based in Sweden and was founded in 1928 by the Davidson family. Since its inception Eton has focused on high quality materials and uncompromising standards in menswear. As a result the brand developed a large, loyal following. Today Eton delivers more than six hundred thousand shirts annually, generating revenues of more than SEK 300 million. Eton menswear is sold in 35 countries worldwide including North America and Russia.

As demand for Eton shirts has increased, the Davidson family has sought a partnership in order to strategically grow Eton. Litorina will become the new majority owner of the company and the Davidson family will retain a 35% ownership. "We look forward to working with Litorina and continue to support Hans (Davidson) and his team in the expansion of Eton. We are confident that Eton will be able to maintain its high growth pace while at the same time continue to deliver shirts and accessories of the highest possible quality” says Tintin Jonasson, 3rd generation of the founding family and CEO of Eton Systems AB.

"Eton is a high quality Swedish company with a leading market position within its niche in the Nordics and with presence at prominent department stores in all of its key markets” says Harold Kaiser, Managing Partner at Litorina Capital Advisors, investment advisor to Litorina IV. ”We are very pleased that the founding family has selected Litorina to be its partner in the continued development of Eton.”

The Davidson family will remain active in both the day-to-day operations of the company and ensure that the standards set in 1928, when the family founded Eton, will remain in place. "We have many exciting opportunities ahead of us”, says Hans Davidson, CEO of Eton. "With Litorina as new majority owner, Eton has the relevant competences and resources to take the next step in our development. We will together focus on continuing Eton's successful expansion in both existing and new markets.”

Litorina, founded in 1998, is a private equity firm that focuses on acquiring and industrially developing primarily Swedish companies together with their management.

Eton, founded in 1928, is a world-leading brand within the premium shirts and accessories market for men. The products are sold at Eton Brand Stores, department stores and multi-brand stores at 1,000 selling points in 35 different markets globally.

Litorina IV


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X