Home / Knowledge / News / Apparel/Garments / Shirt manufacturer Eton Fashion has new majority owner
Shirt manufacturer Eton Fashion has new majority owner
04
Jun '12
Litorina IV announces a partnership with Eton Fashion AB, a longtime leader in fine quality men's shirts, ties, and accessories. Litorina will become the new majority owner of Eton and the Davidson family, who started the company in 1928, will retain a 35% ownership. Together with Litorina, the Davidson family will be able to strategically expand the Eton brand.

Eton is based in Sweden and was founded in 1928 by the Davidson family. Since its inception Eton has focused on high quality materials and uncompromising standards in menswear. As a result the brand developed a large, loyal following. Today Eton delivers more than six hundred thousand shirts annually, generating revenues of more than SEK 300 million. Eton menswear is sold in 35 countries worldwide including North America and Russia.

As demand for Eton shirts has increased, the Davidson family has sought a partnership in order to strategically grow Eton. Litorina will become the new majority owner of the company and the Davidson family will retain a 35% ownership. "We look forward to working with Litorina and continue to support Hans (Davidson) and his team in the expansion of Eton. We are confident that Eton will be able to maintain its high growth pace while at the same time continue to deliver shirts and accessories of the highest possible quality” says Tintin Jonasson, 3rd generation of the founding family and CEO of Eton Systems AB.

"Eton is a high quality Swedish company with a leading market position within its niche in the Nordics and with presence at prominent department stores in all of its key markets” says Harold Kaiser, Managing Partner at Litorina Capital Advisors, investment advisor to Litorina IV. ”We are very pleased that the founding family has selected Litorina to be its partner in the continued development of Eton.”

The Davidson family will remain active in both the day-to-day operations of the company and ensure that the standards set in 1928, when the family founded Eton, will remain in place. "We have many exciting opportunities ahead of us”, says Hans Davidson, CEO of Eton. "With Litorina as new majority owner, Eton has the relevant competences and resources to take the next step in our development. We will together focus on continuing Eton's successful expansion in both existing and new markets.”

Litorina, founded in 1998, is a private equity firm that focuses on acquiring and industrially developing primarily Swedish companies together with their management.

Eton, founded in 1928, is a world-leading brand within the premium shirts and accessories market for men. The products are sold at Eton Brand Stores, department stores and multi-brand stores at 1,000 selling points in 35 different markets globally.

Litorina IV


Must ReadView All

Uzbekistan wants joint ventures with Hungarian textile firms

Textiles | On 20th Feb 2018

Uzbekistan wants joint ventures with Hungarian textile firms

Uzbekistan has offered Hungary to create joint ventures in the two...

Vietnam’s textile & garment exports up 10.68% in 2017

Textiles | On 20th Feb 2018

Vietnam’s textile & garment exports up 10.68% in 2017

Vietnam came very close to achieving its 2017 textile and garment...

From left: Tania Polonnowita Wettimuny, MD, Hellmann Sri Lanka; Bart de Vries, Global COO Air & Sea Hellmann; Deshamanya Mahesh Amalean, Chairman, MAS Holdings; & Shirendra Lawrence, COO, MAS Holdings

Textiles | On 20th Feb 2018

Hellmann and MAS form joint venture HMSC

Hellmann Worldwide Logistics and MAS Holdings have formed Hellmann...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search