Home / Knowledge / News / Apparel/Garments / Caroline Wozniacki to design 'This is Me' range with JBS
Caroline Wozniacki to design 'This is Me' range with JBS
Jun '12
This fall Caroline Wozniacki reveals some of her most private moments away from the tennis court, when she launches her own underwear collection. The Caroline Wozniacki Underwear collection was designed with Caroline's personal input to reflect her individual style and desired level of comfort. The line will debut worldwide in September 2012.

The collection provides a glimpse into a more private and personal side of Caroline away from the tennis courts as illustrated by the tag line:

“This is Me.”

The Caroline Wozniacki Underwear collection is made in collaboration with the Danish underwear brand JBS and includes both a cotton/lycra and a microfiber line.

The thoughts behind are, as Caroline puts it: “A feminine lifestyle/leisure underwear collection for the girl that wants the good looks from fashion, a perfect fit for her body, and a quality that's hard to beat. JBS was the perfect partner to accomplish that.”

JBS Underwear is a Danish family owned company established in 1939 by Jens Bjerg Sørensen. JBS has always focused on producing world-class underwear in the most superior quality, and today JBS is Scandinavia's leading underwear manufacturer in terms of size, revenue and popularity.

The partnership was negotiated by Caroline's agent and President of Lagardère Unlimited's tennis division, John Tobias and Director of Talent Marketing, Drew LeMesurier.

“We are extremely excited about the collaboration between Caroline and JBS. When Caroline attaches her name to something she does so with great consideration. This is a partnership that will hopefully live well beyond Caroline's tennis career.” – John Tobias

“JBS' Danish roots and rich history in the industry made partnering with them to create Caroline's line of underwear a natural fit. Caroline was engaged throughout the design process and couldn't be happier with the final result.” – Drew LeMesurier

Selected partners will sell the quality products worldwide. The microfiber line consists of low hipsters, g-string, bra and top in solid colors. The cotton line consists of hipsters, low hipsters, bra and top in both solid colors and different patterns. Every year two new collections of the Caroline Wozniacki Underwear will be introduced.

Caroline Wozniacki, the year-end number one in the world in both 2010 and 2011, is the winner of eighteen WTA Tour titles, including a WTA-leading six titles in 2011. At 21 years old, Caroline is the youngest player in the WTA top 20.

Caroline Wozniacki

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search