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Indian apparel retailers post hike in like-to-like sales
06
Jun '12
Apparel retail firms in India have witnessed a growth in their sales from like-to-like (LTL) stores, which have helped them in registering healthier bottom lines last fiscal.

Arvind, Shoppers Stop, Raymond and K-Lounge are among the clothing retailers to have posted good LTL sales during fiscal 2011-12.

Arvind's exclusive stores, which sell brands like Arrow, Gant, Flying Machine & USPA, have posted 18 percent LTL growth in 2011-12. The company's overall LTL sales posted 10 percent growth during the fiscal year that ended on March 31, 2012.

Explaining the reasons for Arvind's LTL growth, Mr. Jayesh Shah, Director and CFO of Arvind Ltd. told fibre2fashion, “The LTL growth at Arvind can be attributed mainly to three reasons. One of them is good investment towards both above the line (ATL) and below the line (BTL) activities.”

“Another reason is our constant endeavour to improve the quality of our merchandise. Our continuous efforts to train and upgrade the quality of the sales team in the stores has also resulted contributed to improvement in LTL sales,” he adds.

However, Mr. Shah is not very optimistic about achieving similar LTL sales growth during the current fiscal. “The overall market sentiment as well as consumer sentiment this year is not as good as it was last year and the year before,” he avers.

Fibre2fashion News Desk - India

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