Home / Knowledge / News / Apparel/Garments / Local Hem's Online Boutiques introduce new apparel lines
Local Hem's Online Boutiques introduce new apparel lines
Jun '12


The online boutiques of Local Hem, the boutique shopping platform, excitedly introduced several new apparel lines this month. ach new designer collection boasts a unique story.

Testament Apparel, now carried by Duchess Boutique, is a line of separates that “stand out from the fray” yet can be easily integrated into a modern wardrobe. This line prides itself on its ability to travel well and wash beautifully, a testament to its quality. Their original fabrics were inspired by vintage French wallpaper patterns and designs that “flowed as well as flattered”; something that holds true to this day.

Love, Zooey, introduced by Encounter Boutique, is a new brand (launched in 2011) determined to see that women don’t have to trade style for comfort. Specializing in luxury knits with “just the right amount of casual”, their collection features stylish basics in soft fabrics and a mix of neutrals and brights.

Isda & Co., now offered by She Boutique, describes its collection as European-inspired, modern and sophisticated. It features versatile neutrals, luxurious textures, fine fabrics and yarns mixed with modern prints and smart colors.

Ella Moss, also carried by She Boutique, specializes in feminine pieces in comfortable, lightweight fabrics. Designer Pamella Protzel-Scott described the typical Ella Moss girl: "She's a modern bohemian. She travels the world and falls in love easily. She listens to feel-good music and drives with the windows down. She shops at flea markets and thinks a beach vacation is the best kind of vacation. She smiles easily and laughs a lot-often at herself."

Local Hem’s founder, Colleen King, noted that their online boutiques will be adding several additional new designers as well as expanding the existing collections of their boutiques as the season progresses.

Local Hem

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Veronique Lee

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search