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Apparel brand Woodland ventures into kidswear segment
11 Jun '12
1 min read
Outdoor adventure and sportswear brand Woodland has forayed into the children’s wear segment by launching a new product line for boys and irls.
The kidswear range includes shirts, T-shirts and denims made using skin-friendly fabrics that would be comfortable for children to wear.
Kidswear market is one of the fastest growing sectors and the demand for specialized products is increasing, said Mr. Harkirat Singh, Managing Director of Woodland.
He informed that the company ran a pilot programme by introducing a limited edition of functional apparels, for which they received very good response. So, the company is currently working on a distinct apparel line for children, he added.
Fibre2fashion Newsdesk - India
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