Zappos.com, a leading destination in online apparel and footwear sales, announces its partnership with TV personality Melissa ivers for the company's private label brand, The Cool People.
Comprised of simple, yet fashion conscious styles all under $100, the spring/summer '12 collection was inspired by Rivers' desire to create apparel that would fit easily into her everyday wardrobe and busy lifestyle. Melissa Rivers for The Cool People will be the first foray for Rivers into the apparel market and is also the first-ever celebrity co-brand for Zappos.com.
The Cool People is an online marketplace at Zappos.com that fuses of-the-moment designers and celebrities. Zappos has previously collaborated with Stuart Weitzman, Steve Madden, and Trust Your Journey. Zappos was first introduced to Rivers through the hit show Celebrity Apprentice on a task she completed for the company.
Michelle Thomas, Sr. Marketing Manager for Zappos.com had this to say about the collaboration; "Zappos is thrilled to partner with Melissa Rivers, as we think her achievable and relatable style is exactly what appeals to our consumer."
Exclusive to Zappos.com, the collection will be available on June 8th, 2012 and contains key staples and closet must have's, perfect for the everyday woman on the go.
A percentage of sales from Melissa Rivers for The Cool People will give back to her chosen charity; The WaterKeeper Alliance. Rivers says, "The Waterkeeper Alliance is a fantastic organization to me because protecting water, our most precious natural resource, is of the utmost importance to our future. Clean water is a fundamental right that all human beings should have."
Established in 1999, Zappos.com, operated by Zappos Development Inc., has quickly become the leading destination in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. The Zappos Family generates gross merchandise sales exceeding $1 billion annually.
Fashion | On 25th Apr 2017
LVMH and Christian Dior, which holds directly and indirectly 41 per...
Apparel/Garments | On 25th Apr 2017
Walmart has launched a sustainability platform called Project Gigaton ...
Fashion | On 25th Apr 2017
The Arvind Store has announced the launch of its own ready-to-wear...
‘Buying crowdsourced or creative designs are much more appealing to the...
Marazban F Velati
Sutlej Textiles & Industries limited
No training can be effective till the candidate believes in it.
ITME is an occasion not only to receive new leads but also to work on...
Schlegel und Partner
Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...
Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...
Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...
Somaiya Kala Vidya
Among the many honours showered on Frater, including Fulbright and Ford...
"We should not compare India and the West. There are things we do that...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...