Zappos.com, a leading destination in online apparel and footwear sales, announces its partnership with TV personality Melissa ivers for the company's private label brand, The Cool People.
Comprised of simple, yet fashion conscious styles all under $100, the spring/summer '12 collection was inspired by Rivers' desire to create apparel that would fit easily into her everyday wardrobe and busy lifestyle. Melissa Rivers for The Cool People will be the first foray for Rivers into the apparel market and is also the first-ever celebrity co-brand for Zappos.com.
The Cool People is an online marketplace at Zappos.com that fuses of-the-moment designers and celebrities. Zappos has previously collaborated with Stuart Weitzman, Steve Madden, and Trust Your Journey. Zappos was first introduced to Rivers through the hit show Celebrity Apprentice on a task she completed for the company.
Michelle Thomas, Sr. Marketing Manager for Zappos.com had this to say about the collaboration; "Zappos is thrilled to partner with Melissa Rivers, as we think her achievable and relatable style is exactly what appeals to our consumer."
Exclusive to Zappos.com, the collection will be available on June 8th, 2012 and contains key staples and closet must have's, perfect for the everyday woman on the go.
A percentage of sales from Melissa Rivers for The Cool People will give back to her chosen charity; The WaterKeeper Alliance. Rivers says, "The Waterkeeper Alliance is a fantastic organization to me because protecting water, our most precious natural resource, is of the utmost importance to our future. Clean water is a fundamental right that all human beings should have."
Established in 1999, Zappos.com, operated by Zappos Development Inc., has quickly become the leading destination in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. The Zappos Family generates gross merchandise sales exceeding $1 billion annually.
Textiles | On 10th Dec 2016
The import of cotton from international markets by spinning mills in...
Textiles | On 10th Dec 2016
The import of textiles and apparel by United States dropped 6.50 per...
Sanjay Desai & Ashish Mulani
Digital textile printing will be the technology of the future
Sunil Kumar Sharma
Loknayak JPNSSSG Ltd
'The blend of cotton–linen yarn has high demand in the domestic and...
Shingora Textiles Ltd
‘In terms of fabric, the fastest growing category for us is a blend of...
Biovation II LLC
Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...
Larry L Kinn
Larry L Kinn, Senior Vice President - Operations Americas of Suominen...
Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...
Occasions Elegance Wear
It is believed that by early 19th century, Varanasi weavers had moved away ...
Bridal couture created with rich Indian heritage, exquisite craftsmanship...
Label Ritu Kumar
‘Classics will return’ "There are a lot of people wearing western clothes ...