Home / Knowledge / News / Apparel/Garments / Tommy Hilfiger sponsors Golf Club at Chelsea Piers
Tommy Hilfiger sponsors Golf Club at Chelsea Piers
13
Jun '12

 

The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce its sponsorship of the Golf Club at Chelsa Piers. The sponsorship marks a continued push into the golf market for the brand since re-launching the Tommy Hilfiger golf collection in North America in 2011.

In February, Tommy Hilfiger announced Keegan Bradley, the 2011 PGA Championship winner and PGA Tour Rookie of the Year, as global ambassador for the Tommy Hilfiger Golf men’s collection and, in March, British golfer Melissa Reid was named the ambassador for the Tommy Hilfiger Golf women’s collection.

 “This partnership with Chelsea Piers is an exciting new opportunity for the brand,” said Tommy Hilfiger. “The Golf Club at Chelsea Piers is an iconic spot for New York golfers and a great location to showcase the golf collection.”

The two-year Golf Club sponsorship deal includes prime advertising placement for the Spring 2012 golf campaign featuring Keegan Bradley. Eye-catching Tommy Hilfiger branding runs from the West Side Highway to the tip of the 200-yard fairway, including entrance signage, parking garage banners, tee divider patches, tower banners, point of sale graphics, and elevator door wraps.

Golf Club staff, including 12 golf professionals, will be outfitted in Tommy Hilfiger Golf men’s and women’s apparel. Select merchandise from the collections will be sold in the New York Golf Center pro shop at Chelsea Piers.

“Tommy Hilfiger is an iconic, American brand that we are proud to be partnering with,” said Dana Thayer, Senior Vice President, Sponsorship, Chelsea Piers. “We look forward to seeing the Spring campaign and Tommy Hilfiger branding throughout the Golf Club.”

“I am thrilled to be representing Tommy Hilfiger Golf as part of this important new partnership,” said Keegan Bradley. “My involvement with the brand has been exciting and I look forward to continuing our partnership.”

The new campaign for the men’s golf collection features Keegan Bradley in Spring 2012 Tommy Hilfiger Golf apparel with members of the eclectic “Hilfiger” family, a cornerstone of the brand’s seasonal advertising campaigns.

The classic men’s polo, timeless aviators, and women’s knits in the collections are featured against a traditionally preppy golf course setting, complete with branded Tommy Hilfiger golf cart and clubs. The imagery is inspired by the preppy and energetic spirit found at the core of the brand’s classic, American, cool aesthetic.

Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections.

TheGolf Club at Chelsea Piers is America’s most technologically-advanced golf driving range and teaching center.

The Tommy Hilfiger Group


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X