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Danconia to launch MAYUMI-GUMI range at Disney Vault 28
Jun '12


Danconia Studios announced the June 16th launch of its MAYUMI-GUMI collection of apparel, art, and accessories into Disneyland#39;s upscale contemporary fashion boutique, Disney Vault 28, located in the Downtown Disney District.

The MAYUMI-GUMI brand celebrates the irreverent and playful personality of Japanese jet-setting fashionista and hotel heiress, MAYUMI, the iconoclastic She-Kitten created by rising designer and pop-artist, Sean D'Anconia.

"Mayumi at once revels in and playfully glamorizes the bubble-gum pink, sparkling disco-ball inferno of Kawaii (cute) Culture, which has its origins with characters like Astro Boy and Hello Kitty in the 1960-70's," explains D'Anconia. "MAYUMI-GUMI is our contribution to this imaginative and ever-evolving sub-culture."

Working out of Los Angeles, D'Anconia has partnered in Danconia Studios with accomplished media entrepreneur, Jay Rifkin, to develop character-driven content and fashion brands, including MAYUMI-GUMI.

"We are thrilled to be launching MAYUMI at Disneyland, which has been the home and inspiration for so many cherished and iconic characters," says Rifkin.  "Sean has envisioned a magnetic collage of characters with elaborate back stories that make the MAYUMI-GUMI brand a natural for merchandise, games, and animation - the ideal platforms for building MAYUMI into a household name."

Danconia Studios's MAYUMI-GUMI collection launches at Disney Vault 28 on June 16th, when Sean D'Anconia will be on hand from 4-6pm to sign products and meet fans. The collection will include exclusive, limited-edition apparel, retro airline-style bags, iPhone and iPad cases, and one-of-a-kind, mixed-media art prints.

Danconia Studios is a Los Angeles-based creative firm that harnesses the synergy between media and merchandising. It is the base from which pop artist, Sean D'Anconia, and producer, Jay Rifkin, develop various fashion brands and other creative projects that tap into the latest media and cultural trends.

Danconia Studios

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