Home / Knowledge / News / Apparel/Garments / Wills Lifestyle unveils new men's formals collection
Wills Lifestyle unveils new men's formals collection
Jun '12
Wills Lifestyle, the high-end apparel brand from the ITC, has launched a new range of formal wear for men under its popular Wills Classic collection.
Luxuria range gives a luxurious feel and has fine detailing, which includes pearl buttons, 23 stitches per inch, fused collar bands and nearly invisible seams.
Wonderpress shirts – the latest innovation at Wills Lifestyle – are passed through advanced treatments like moist-cure and liquid-ammonia to give a perfect wrinkle free look for up to 20 washes.
The new collection under the Eco-Style range is made of organic cotton and pure linens in block check styles, which brings the wearer closer to the nature. 
Crème de cotton super soft shirts give a very soft feel while being extra comfortable to wear.
Nanotex fabric, another innovation at Wills Lifestyle, has advanced moisture wicking which ensures a dry, cool and comfortable feel.
The shirt collection offers a higher style quotient with pointed pockets, chiseled cuffs and classic collars in various colours.

Fibre2fashion News Desk - India

Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Mukesh Agarwal & Rajesh Agarwal
Madhuram Fincap Pvt Ltd

Increasing prices and lack of demand main issues facing industry

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Planning to Take the Leap towards

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search