Home / Knowledge / News / Apparel/Garments / Wills Lifestyle unveils new men's formals collection
Wills Lifestyle unveils new men's formals collection
18
Jun '12
Wills Lifestyle, the high-end apparel brand from the ITC, has launched a new range of formal wear for men under its popular Wills Classic collection.
 
Luxuria range gives a luxurious feel and has fine detailing, which includes pearl buttons, 23 stitches per inch, fused collar bands and nearly invisible seams.
 
Wonderpress shirts – the latest innovation at Wills Lifestyle – are passed through advanced treatments like moist-cure and liquid-ammonia to give a perfect wrinkle free look for up to 20 washes.
 
The new collection under the Eco-Style range is made of organic cotton and pure linens in block check styles, which brings the wearer closer to the nature. 
 
Crème de cotton super soft shirts give a very soft feel while being extra comfortable to wear.
 
Nanotex fabric, another innovation at Wills Lifestyle, has advanced moisture wicking which ensures a dry, cool and comfortable feel.
 
The shirt collection offers a higher style quotient with pointed pockets, chiseled cuffs and classic collars in various colours.
 

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Nitin Bhatia
Trend Arrest

Setting up a brand for online selling is easy, but running the brand is not

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search