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Wills Lifestyle unveils new men's formals collection
Jun '12
Wills Lifestyle, the high-end apparel brand from the ITC, has launched a new range of formal wear for men under its popular Wills Classic collection.
Luxuria range gives a luxurious feel and has fine detailing, which includes pearl buttons, 23 stitches per inch, fused collar bands and nearly invisible seams.
Wonderpress shirts – the latest innovation at Wills Lifestyle – are passed through advanced treatments like moist-cure and liquid-ammonia to give a perfect wrinkle free look for up to 20 washes.
The new collection under the Eco-Style range is made of organic cotton and pure linens in block check styles, which brings the wearer closer to the nature. 
Crème de cotton super soft shirts give a very soft feel while being extra comfortable to wear.
Nanotex fabric, another innovation at Wills Lifestyle, has advanced moisture wicking which ensures a dry, cool and comfortable feel.
The shirt collection offers a higher style quotient with pointed pockets, chiseled cuffs and classic collars in various colours.

Fibre2fashion News Desk - India

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