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Adidas apparel collections pays ode to Olympic sports
19
Jun '12
In anticipation of the 2012 London Olympics and the opening of adidas Originals & Opening Ceremony first LONDON STORE. The store will present FW12 capsule collections with adidas Originals. Combining elements of swim and cycling with a 90s street attitude, the collections are an ode to Olympic sports.

Callng on playful prints—a kaleidoscopic mini-floral, a hypnotic splatter-paint motif, and the iconic bandana print of OC—the mostly unisex collection uses a range of dynamic fabrics including dry-swim spandex, neoprene, nylon twills, and reflective finishes.

For girls, sleek body-con dresses, halter tops, and peplum dresses leap ahead of the pack, while for the boys, crisp chambray shirting, French terry polos and oversize neoprene parkas round out a fresh and youthful collection. Footwear follows the collection’s 90s motif, featuring unisex jelly sandals and printed neoprene water-socks.

Other highlights include our reinterpretation of the classic Samba sneaker, as well as a bold new BMX-style high-top with a discreet printed sole.

Shot by Josh Olins and styled by Jay Massacret, the campaign features models Xiao Wen Ju, Camille Rowe, Jordan Torres, and Shane Gibson.

Opening Ceremony


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