Home / Knowledge / News / Apparel/Garments / Shoppers Stop partners with Shop for Change Fair Trade
Shoppers Stop partners with Shop for Change Fair Trade
19
Jun '12
Shop for Change Fair Trade, a not for profit organization working to ensure decent livelihoods for poor farmers India, has announced a groundbreaking association with Shoppers Stop, India’s premier fashion and lifestyle destination.

To kick off this partnership, Shoppers Stop has launched a stunning collection of women’s ethnic wear under its exclusive brand STOP. The new collection, which includes kurtis in 6 styles, is made with Shop for Change Fair Trade certified cotton, guaranteeing cotton farmers a fairer deal so they can care for their families and the environment.

Shop for Change Fair Trade, which builds on successful international models of fair trade certification, was established by Traidcraft Exchange (UK) and International Resources for Fairer Trade (India) and is funded by the European Union, Dutch foundations ICCO and Hivos, NABARD.

Having already partnered with brands like Anita Dongre and ColorPlus, Shop for Change collaborates with small and marginal cotton farmer organisations working across 5 Indian states, links their farmers to markets and helps them earn better livelihoods.

Seth Petchers, CEO of Shop for Change Fair Trade says, “The momentum for fair trade in India has been building and our partnership with Shoppers Stop, one of the retail industry’s trendsetters, takes fair trade to the next level. The presence of fair trade products at Shoppers Stop makes it easier than ever for consumers to shop for change and know that they’re doing their bit to make a difference in the lives of poor farmers.”

Vinay Bhatia, Customer Care Associate & Senior Vice President, Marketing & Loyalty, Shoppers Stop Ltd. says, ”It’s a matter of great pride and pleasure that Shoppers Stop is the first large-format retailer to join hands with the Shop for Change Fair Trade movement. We have launched an extensive Shop for Change women’s ethnic-wear collection under our popular, exclusive brand STOP.

This collection is made entirely from Shop for Change Fair Trade certified cotton. The social implications of using Shop for Change fair trade certified cotton are truly phenomenal. It allows farmers to receive 15% additional income and at the same time makes customers feel good about making a difference. We are already seeing a great response to the Shop for Change collection from our customers.”

Shoppers Stop’s new Shop for Change collection is priced at Rs. 999/- and is available at select Shoppers Stop stores in Mumbai, Delhi, Bangalore, Kolkata, and Hyderabad. The Shop for Change certified cotton used for the range is sourced from Chetna Organic Agriculture Producer Company.

Shop for Change Fair Trade


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search