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New childrenswear retail brand IndiaCoco launched
Jun '12
IndiaCoco is an exciting new childrenswear retail brand set to shake up the childrenswear market by offering consumers a unique shopping experience, both online and in store. Focused on operating an unrivalled level of service at every touch point for their customers, IndiaCoco will listen to what consumers want and champion the best of British childrenswear brands by hand-picking the finest quality, design and value.

Targeting parents looking to discover innovative brands in a one destination shop, IndiaCoco’s retail concept has already secured partnerships with some of Britain’s most sought after independent product brands.  These include ‘Brit Cool’ style ‘No Added Sugar’, celebrity favourite ‘Ilovegorgeous’ and award winning organic brand, Frugi. For launch, IndiaCoco’s product range is deliberately targeted and will grow and develop as the retail brand listens to customer feedback and takes a foothold in the market.

A key component of IndiaCoco’s ongoing retail strategy is to support new up and coming raw talent and become the voice of authority in British childrenswear. The retail brand will work together with the brands to take consumers on an exciting and fulfilling shopping experience.

With ambitious plans for growth, IndiaCoco will have a web and offline presence, offering consumers a multi channel experience.  Initially launching online, the first IndiaCoco store will open during 2013 and roll out across the UK in community based locations.

IndiaCoco is the brainchild of seasoned Marketing Director, Claire Harper and Finance Director, Lee Williams. Claire has worked with leading UK retailers such as Sainsbury’s and Ocado and  her latest role, at award winning nursery and fashion retailer Mamas & Papas, saw her successfully roll out the brand internationally. Co Founder Lee Williams, has also worked with some of the UK’s leading retailers in senior commercial and finance roles, his passion is great retail brands and how they do it.

Claire and Lee are parents to daughters Coco and India, who are the inspiration for the IndiaCoco brand. As a mother, Claire struggled to find a retailer who would deliver well executed customer service with warmth and passion, time and time again.

Maximising brand visibility IndiaCoco’s packaging is simple, stylish and environmentally friendly. Clever use of bold stickers and classic but vintage typography adds a sense of speciality and brings the brand to life.

Comments Harper, “Customer service is paramount to the success of IndiaCoco and we will deliver the service we know our customers deserve. We are focused on executing a super easy, quick and simple website, a seamless 360 brand experience and fast delivery, all beautifully packed and presented directly to the customer.

We also want parents to choose IndiaCoco because of our outstanding customer service and the warmth, passion and the commitment that shines through everything we do. ”

IndiaCoco will use social media and PR as key channels to drive brand awareness and they are recruiting customer champions for feedback as they develop their brand offer for AW12 and SS13.

IndiaCoco will stock statement classics, stylish trends and easy-to-wear everyday clothes for active kids from zero to eight years.


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