Home / Knowledge / News / Apparel/Garments / New childrenswear retail brand IndiaCoco launched
New childrenswear retail brand IndiaCoco launched
21
Jun '12
IndiaCoco is an exciting new childrenswear retail brand set to shake up the childrenswear market by offering consumers a unique shopping experience, both online and in store. Focused on operating an unrivalled level of service at every touch point for their customers, IndiaCoco will listen to what consumers want and champion the best of British childrenswear brands by hand-picking the finest quality, design and value.

Targeting parents looking to discover innovative brands in a one destination shop, IndiaCoco’s retail concept has already secured partnerships with some of Britain’s most sought after independent product brands.  These include ‘Brit Cool’ style ‘No Added Sugar’, celebrity favourite ‘Ilovegorgeous’ and award winning organic brand, Frugi. For launch, IndiaCoco’s product range is deliberately targeted and will grow and develop as the retail brand listens to customer feedback and takes a foothold in the market.

A key component of IndiaCoco’s ongoing retail strategy is to support new up and coming raw talent and become the voice of authority in British childrenswear. The retail brand will work together with the brands to take consumers on an exciting and fulfilling shopping experience.

With ambitious plans for growth, IndiaCoco will have a web and offline presence, offering consumers a multi channel experience.  Initially launching online, the first IndiaCoco store will open during 2013 and roll out across the UK in community based locations.

IndiaCoco is the brainchild of seasoned Marketing Director, Claire Harper and Finance Director, Lee Williams. Claire has worked with leading UK retailers such as Sainsbury’s and Ocado and  her latest role, at award winning nursery and fashion retailer Mamas & Papas, saw her successfully roll out the brand internationally. Co Founder Lee Williams, has also worked with some of the UK’s leading retailers in senior commercial and finance roles, his passion is great retail brands and how they do it.

Claire and Lee are parents to daughters Coco and India, who are the inspiration for the IndiaCoco brand. As a mother, Claire struggled to find a retailer who would deliver well executed customer service with warmth and passion, time and time again.

Maximising brand visibility IndiaCoco’s packaging is simple, stylish and environmentally friendly. Clever use of bold stickers and classic but vintage typography adds a sense of speciality and brings the brand to life.

Comments Harper, “Customer service is paramount to the success of IndiaCoco and we will deliver the service we know our customers deserve. We are focused on executing a super easy, quick and simple website, a seamless 360 brand experience and fast delivery, all beautifully packed and presented directly to the customer.

We also want parents to choose IndiaCoco because of our outstanding customer service and the warmth, passion and the commitment that shines through everything we do. ”

IndiaCoco will use social media and PR as key channels to drive brand awareness and they are recruiting customer champions for feedback as they develop their brand offer for AW12 and SS13.

IndiaCoco will stock statement classics, stylish trends and easy-to-wear everyday clothes for active kids from zero to eight years.

IndiaCoco

Must ReadView All

President Donald Trump; Courtesy: White House

Textiles | On 24th Jan 2017

US sets ball rolling for withdrawal from TPP

President Donald Trump has set the ball rolling for withdrawal of the ...

Textiles | On 24th Jan 2017

Indian cotton consumption estimated at 290 lakh bales: CAI

The domestic consumption of cotton during the crop season 2016-17...

Stefano Gallucci (left), CEO, Santex Rimar Group, and Tamer Hasbay, President, Has Group; Courtesy: Santex Rimar

Textiles | On 24th Jan 2017

Santex Rimar to market all Has products globally

Italy based Santex Rimar Group has signed an agreement with Turkey...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search