Home / Knowledge / News / Apparel/Garments / Vigoss USA Jeans signs Sky Ferreira for new ad campaign
Vigoss USA Jeans signs Sky Ferreira for new ad campaign
21
Jun '12
The Vigoss USA Fall 2012 ad campaign was shot by world-renowned photographer Mario Sorrenti featuring Sky Ferreira under the creative direction of Alex Wiederin.

CEO and Founder of Vigoss USA David Kubresi stated, “We tapped creative director, Alex Wiederin, to set the tone for the brand from the outset. Famed photographer, Mario Sorrenti, with his innate ability to document a woman's unique beauty and raw sexuality, captured Sky Ferreira's rock-n-roll edge and the VIGOSS aesthetic: one-of-a-kind and provocative."

“For Vigoss I wanted to create a campaign that got noticed,” added Wiederin, creative director of Buero NY. “I knew that working with Mario Sorrenti would result in amazing images and that Sky Ferreira would add the edge I wanted to achieve.”

Electro pop singer, songwriter, model and actress, Sky Ferreira, premiered the music video “Red Lips” last week. “Red Lips” is the first music video from her upcoming debut album, I’m Not Alright, which is set to be released this year. 19-year-old Ferreira was discovered through her Myspace page at 14, and has gained a cult online following through her singles “One” and “Obsession.”

The ads will break in August publications including Teen Vogue, Nylon and Hamptons Magazine as well as NY billboards and taxi cabs.

Founded in 2002, Vigoss USA is famous for their on-trend skinny jeans available in a wide range of innovative textures, colors and prints. With details like leather-backed buttons, interior linings, logo’d grommets and hand-blasted denim, Vigoss USA offers premium jeans at accessible prices.

Vigoss USA

Must ReadView All

Apparel/Garments | On 29th Aug 2016

NRF welcomes release of online sales tax bill draft

The National Retail Federation (NRF), an apex body of US retailers...

Apparel/Garments | On 29th Aug 2016

Q2FY17 GAAP net loss falls 6.5% at Destination Maternity

GAAP net loss for the three months ended July 30, 2016 at Destination ...

Courtesy: Amazon

Apparel/Garments | On 29th Aug 2016

Amazon plans 8th Texas fulfillment centre

The world’s biggest online retailer Amazon will open its eighth...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
August 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search