Home / Knowledge / News / Apparel/Garments / Vigoss USA Jeans signs Sky Ferreira for new ad campaign
Vigoss USA Jeans signs Sky Ferreira for new ad campaign
21
Jun '12
The Vigoss USA Fall 2012 ad campaign was shot by world-renowned photographer Mario Sorrenti featuring Sky Ferreira under the creative direction of Alex Wiederin.

CEO and Founder of Vigoss USA David Kubresi stated, “We tapped creative director, Alex Wiederin, to set the tone for the brand from the outset. Famed photographer, Mario Sorrenti, with his innate ability to document a woman's unique beauty and raw sexuality, captured Sky Ferreira's rock-n-roll edge and the VIGOSS aesthetic: one-of-a-kind and provocative."

“For Vigoss I wanted to create a campaign that got noticed,” added Wiederin, creative director of Buero NY. “I knew that working with Mario Sorrenti would result in amazing images and that Sky Ferreira would add the edge I wanted to achieve.”

Electro pop singer, songwriter, model and actress, Sky Ferreira, premiered the music video “Red Lips” last week. “Red Lips” is the first music video from her upcoming debut album, I’m Not Alright, which is set to be released this year. 19-year-old Ferreira was discovered through her Myspace page at 14, and has gained a cult online following through her singles “One” and “Obsession.”

The ads will break in August publications including Teen Vogue, Nylon and Hamptons Magazine as well as NY billboards and taxi cabs.

Founded in 2002, Vigoss USA is famous for their on-trend skinny jeans available in a wide range of innovative textures, colors and prints. With details like leather-backed buttons, interior linings, logo’d grommets and hand-blasted denim, Vigoss USA offers premium jeans at accessible prices.

Vigoss USA

Must ReadView All

Textiles | On 31st May 2016

FICCI forecasts 7.7% GDP growth for Indian economy in FY17

The results of latest round of the Federation on Indian Chambers of...

Apparel/Garments | On 31st May 2016

China to open e-commerce to foreign investment

In a major policy decision, China has decided to lift restrictions to ...

Courtesy- DyStar

Textiles | On 31st May 2016

DyStar launches Cadira Polyester for resource efficiency

DyStar Group, solution provider offering a complete range of...

Interviews View All

Smita Murarka
Amanté

Which fabrics will be in trend for lingerie in 2017? What aspects are...

Nuno Venda
ROQ

What are the key trends and innovations in textile printing? From which...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

What is the influence of foreign trends and designs on Indian fashion?

Ashok Desai
Bombay Textile Research Association

<b><i>Bombay Textile Research Association (BTRA) is a leading name in...

Kai Poehler
Voith Paper GmbH & Co. KG

<b><i>The glass mat industry is growing by five to eight per cent...

Giorgio Mantovani
Corman S.p.A

<b><i>Giorgio Mantovani, MD of Corman, with a presence in both Milano and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search