Home / Knowledge / News / Apparel/Garments / Tom Tailor acquires European fashion brand Bonita
Tom Tailor acquires European fashion brand Bonita
22
Jun '12
Tom Tailor Holding AG acquires Bonita, one of the leading German fashion retailers. Tom Tailor Holding AG has entered into a definite agreement with Bonita International GmbH & Co. KG, a wholly owned subsidiary of the non-profit foundation Versorgungs- und Förderungsstiftung, Vaduz/Liechtenstein, to acquire a 100% stake in Bonita. With the acquisition of Bonita, Tom Tailor is expanding into the attractive fashion segment for women and men in the customer group over 40 years.

In addition to its lines Tom Tailor Casual and Tom Tailor Denim, the Group is exploiting a new, long-term area of growth. Bonita currently operates more than 960 of its stores under the brands Bonita and Bonita men and has around 4,500 employees.

The company, which was founded in 1969 and is headquartered in Hamminkeln, generated sales of approximately EUR 379 million, adjusted EBITDA of EUR 59 million and an  operating cash flow of EUR 50 million in the calendar year 2011. With an adjusted EBITDA margin of 15.7% and a cash conversion rate of 84.3%, Bonita is one of the industry’s most profitable and cash-generative companies.

Tom Tailor plans to operate Bonita as an independent brand within the Group. Following the acquisition, Tom Tailor Holding AG will operate more than 1,350 own retail stores, predominantly in its core markets Germany, Austria, Switzerland and the Benelux countries, and have over 6,100 employees. In 2011, the new Group would have generated pro-forma sales of EUR 790 million and adjusted EBITDA of EUR 108 million.

“The takeover makes perfect sense for Tom Tailor and Bonita, from both a strategic and an operational perspective. Bonita is considered one of the best retail organisations in German and European textile trading.

“Tom Tailor is recognised for its analytical design and product development process and its ability to respond quickly and flexibly to market trends. These qualities have enabled us to grow faster than the market for several years. With the acquisition we create a new heavyweight in the European fashion industry with two strong brands, as well as core competencies and market segments which excellently complement each other,” said Dieter Holzer, Chairman of the Management Board (CEO) of Tom Tailor Holding AG.

Bonita sells its women’s and men’s collections in a highly standardised system and exclusively through its own retail stores, which are supplied with new merchandise on a daily basis. In 2010, Bonita began operating a fully automated retail logistics warehouse at its facility in Hamminkeln, which has the capacity to meet the needs of additional 1,000 stores.

The entire retail organisation is managed by using a modern, SAP-based IT platform. Bonita plans to open around 50 new stores, primarily in Germany, Austria and Switzerland, in the current financial year which runs until the end of February 2013. Bonita also operates in the Benelux countries and, like TOM TAILOR, recently opened its first stores in Poland.

Tom Tailor Holding AG


Must ReadView All

Europe fights against microplastic release from textiles

Textiles | On 18th Jan 2018

Europe fights against microplastic release from textiles

The European Commission, the institution of the European Union, has...

Egypt starts building biggest textile city in Al-Sadat

Textiles | On 18th Jan 2018

Egypt starts building biggest textile city in Al-Sadat

Egypt has started construction of the biggest city for textiles and...

Vietnam targets $20 bn from export of footwear, bags

Apparel/Garments | On 18th Jan 2018

Vietnam targets $20 bn from export of footwear, bags

Vietnam targets to earn around $20 billion from the export of...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Urmil Arya

Sushila International, a well established textile organisation established ...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search