Home / Knowledge / News / Apparel/Garments / Theme Nice 'n easy plans to become strong brand by 2020
Theme Nice 'n easy plans to become strong brand by 2020
25
Jun '12
Theme Nice ‘n easy, the in-house brand of the Bangalore-based Silver Crest Clothing Pvt. Ltd., plans to become a respectable and strong lifestyle brand by 2020.
 
Established in the year 1995, Silver Crest Clothing is the largest manufacturer of fine tailored clothing in South Asia. The firm started with its first manufacturing unit in Attibele, Bangalore, which initially produced 5000 jackets per year.
 
“Today, we manufacture 3.9 million garments per year. Our modern state-of-the-art infrastructure and rigorous pursuit of quality makes us a sophisticated value creator,” Ms. Shivani De, Senior Manager - Sales & Marketing at Silver Crest, told fibre2fashion.
 
“Silver Crest follows high quality standards and our vision is to make ‘Theme Nice ‘n easy’ a respectable and strong lifestyle brand by 2020,” she adds.
 
Informing about the brand, she says, “Theme Nice ‘n easy stands for contemporary, easy styled, impeccably finished and value for money clothing. The brand has international exposure and always offers the best in terms of fabric, trims, designing and styling.”
 
Talking about the company’s objectives, she says, “Our manufacturing facility can match world-class units, with state-of- the-art equipments and teams trained at top manufacturing units in Europe. We aim at providing a quality garment that satisfies our customer’s requirements and expectations the first time, every time!”
 
“Our goal is to satisfy our customer’s expectations, whether it be through timely delivery; providing the best value; efficient, effective and courteous service; or superior quality and reliability of our garments,” she avers.
 
Theme Nice ‘n easy clothes the urban male who is naive by day and flamboyant by night. The company describes its target group as young customers, staying in metros and mini metros. “These people work hard all day, maintain relationships well and travel often for business,” explains Ms. De.
 
Theme Nice n’ easy, which essentially began as a formal suit brand, has in the last few years extended its range to befit all occasions. Today, the product range includes season’s latest designs in trendy evening wear jackets, business suits, wedding collections, tuxedos, bandhgala jackets & suits, sport coats, tweeds, gilets, special occasion suits, shirts and accessories.
 
“We intend to make Theme Nice ‘n easy a complete lifestyle brand in years to come. We have recently launched UJS-Under the Jacket Shirt - exclusive shirts with shaped body and slimmer sleeves for better fit and comfort, designed to be worn under the jacket."  

Must ReadView All

Textiles | On 28th Mar 2017

India may impose duty on elastomeric filament yarn

The Government of India is likely to impose anti-dumping duty on...

Courtesy: Kraig Laboratories

Textiles | On 28th Mar 2017

Kraig gets certificate for silk production in Vietnam

Kraig Biocraft Laboratories, Inc., a leading biotechnology company...

Information Technology | On 28th Mar 2017

Intex Consulting signs partnership with Kawan Era Baru

Germany based Intex Consulting GmbH has entered into a strategic...

Interviews View All

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search