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Theme Nice 'n easy plans to become strong brand by 2020
Jun '12
Theme Nice ‘n easy, the in-house brand of the Bangalore-based Silver Crest Clothing Pvt. Ltd., plans to become a respectable and strong lifestyle brand by 2020.
Established in the year 1995, Silver Crest Clothing is the largest manufacturer of fine tailored clothing in South Asia. The firm started with its first manufacturing unit in Attibele, Bangalore, which initially produced 5000 jackets per year.
“Today, we manufacture 3.9 million garments per year. Our modern state-of-the-art infrastructure and rigorous pursuit of quality makes us a sophisticated value creator,” Ms. Shivani De, Senior Manager - Sales & Marketing at Silver Crest, told fibre2fashion.
“Silver Crest follows high quality standards and our vision is to make ‘Theme Nice ‘n easy’ a respectable and strong lifestyle brand by 2020,” she adds.
Informing about the brand, she says, “Theme Nice ‘n easy stands for contemporary, easy styled, impeccably finished and value for money clothing. The brand has international exposure and always offers the best in terms of fabric, trims, designing and styling.”
Talking about the company’s objectives, she says, “Our manufacturing facility can match world-class units, with state-of- the-art equipments and teams trained at top manufacturing units in Europe. We aim at providing a quality garment that satisfies our customer’s requirements and expectations the first time, every time!”
“Our goal is to satisfy our customer’s expectations, whether it be through timely delivery; providing the best value; efficient, effective and courteous service; or superior quality and reliability of our garments,” she avers.
Theme Nice ‘n easy clothes the urban male who is naive by day and flamboyant by night. The company describes its target group as young customers, staying in metros and mini metros. “These people work hard all day, maintain relationships well and travel often for business,” explains Ms. De.
Theme Nice n’ easy, which essentially began as a formal suit brand, has in the last few years extended its range to befit all occasions. Today, the product range includes season’s latest designs in trendy evening wear jackets, business suits, wedding collections, tuxedos, bandhgala jackets & suits, sport coats, tweeds, gilets, special occasion suits, shirts and accessories.
“We intend to make Theme Nice ‘n easy a complete lifestyle brand in years to come. We have recently launched UJS-Under the Jacket Shirt - exclusive shirts with shaped body and slimmer sleeves for better fit and comfort, designed to be worn under the jacket."  

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