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New Era launches NFL On-Field sideline cap collection
Jun '12
New Era, an international lifestyle brand, unveiled their first NFL On-Field cap collection with the 2012 NFL Sideline caps on the brand's Facebook page. The caps will be worn by NFL players on the sidelines during regular season and postseason games. The collection is available for purchase at New Era Flagship stores, neweracap.com, NFLShop.com and other retailers beginning July 12.

In April 2012, New Era became the exclusive and official headwear supplier for the National Football League (NFL) for all sideline, locker room, NFL Draft Day and Super Bowl caps as well as having rights for fan headwear worldwide.

"This collection is built for the hot days in September and the frigid evenings in December. For over 90 years, New Era has been providing athletes and fans with high quality products," says Christopher H. Koch, CEO, New Era. "We're thrilled to bring our first ever NFL On-Field collection with a unique combination of style, comfort and technology to the NFL sidelines."

Sport performance is one of the center pillars of the New Era brand. The NFL On-Field Collection is infused with NE TECH properties that will keep both players and fans comfortable well into the off-season. DRYERA is a specially treated fabric that repels water whenever inclement weather sneaks up. Additionally, the collection has COOLERA, a moisture management system that wicks away sweat and disperses it quickly.

The NFL Kickoff game on Wednesday, September 5, when the Super Bowl XLVI-champion New York Giants host the Dallas Cowboys, will mark the first time a 59FIFTY will appear on the sidelines at an NFL game. Knits, headbands and 59FIFTY Dog Ears, will headline the NFL Cold Weather Collection which will debut later into the season. When the temperature drops, this upcoming collection will keep players and fans warm.

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. Best known for being the official on-field cap for Major League Baseball, New Era is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth.

New Era

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