Home / Knowledge / News / Apparel/Garments / Japanese sportswear makers brace up for Olympics
Japanese sportswear makers brace up for Olympics
28
Jun '12
Sports apparel manufacturers in Japan are preparing themselves to directly promote their brands to people from around the world at the London Olympics, scheduled to be held from July 27 to August 12, 2012.
 
Osaka-based sportswear and sporting goods producer Descente Ltd. has launched swimsuits of the same kind that two-time double Olympic breaststroke champion Kosuke Kitajima will put on at the London Olympics.
 
The company is also selling replica T-shirts and half-pants that would be worn by the Japanese Olympic team.
 
Another company, the Kobe-based Asics Corporation, has created form-fitting swimsuits that help reduce water resistance. The firm plans to provide its swimsuits to some Japanese swimmers.
 
In fact, the London Olympics will be the first official world sporting event since FINA banned polyurethane or rubber suits, including high-tech suits like Speedo’s LZR Racer.
 
Mizuno Corp., another Osaka-based firm, started accepting pre-orders a few months ago for replica jerseys, T-shirts and caps to be put on by Japanese athletes at award ceremonies.
 
The company has made jerseys of special materials and has added small pockets to the left sleeves.
 
These companies are hoping for Japanese athletes to bag more medals at the Olympics so they can be assured of huge increase in their sales.
 

Fibre2fashion News Desk - India


Must ReadView All

Sri Lanka to set up 150 mini apparel units

Apparel/Garments | On 23rd Nov 2017

Sri Lanka to set up 150 mini apparel units

A mini apparel factory was opened recently at Sri Lanka’s Menik Farm...

Egypt keen to boost ties with India in MSMEs, textiles

Textiles | On 23rd Nov 2017

Egypt keen to boost ties with India in MSMEs, textiles

Egypt is eager to boost cooperation with India, particularly in the...

India begins review of anti-dumping duty on caustic soda

Textiles | On 23rd Nov 2017

India begins review of anti-dumping duty on caustic soda

The Directorate General of Anti-Dumping & Allied Duties (DGAD), under ...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Top executives
Textile & apparel bodies

The decision is transformational

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search