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Armani's new sportswear line full of elegance
Jun '12
Giorgio Armani unveils a different design concept transforming ordinary sportswear, instilling it with a new elegance that goes beyond traditional ideas about clothing by standardising fabrics, finishes and function.

An elegance that is a reflection of sportsmanship as an attitude, something that is appropriate throughout the entire day, from morning until evening.

The three-dimensional fabric of the armani jacket acquires a sporty and fresh edge, and the micro-printed patterns give it body and create textures. The transformation in finish gives us a fabric with a knit-like texture that is light and falls effortlessly.

Minute amber-hued hardware that is utilised everywhere, from buttons to zippers, lends an exclusive and precious feel to the whole.

The season’s silhouette is a natural, slightly elongated one, with four or six buttons and with unstructured, unpadded shoulders. the jackets are paired with pleated trousers – the pleats create a softness around the hips and gather around the bottom of the trousers.

The concept of sportsmanship causes a subtle metamorphosis in the clothing to create an interesting idea of hybrid fashion.

The shirts, in light, stretch cotton, are tailored to become substitutes for outerwear and are enriched with amber-hued zippers and coordinated buttons, while their playful stripes and micro-checks create the impression of differing proportions.

The ample knitwear is enriched with geometric detailing and can become a jacket, another signature of the armani style. leather is used in an innovative way, with relief patterns or a seersucker effect for jackets and blouson jackets. ultra-light wool garments are finished with natural-hued leather inserts.

The colour palette includes unusual shades of oat beige and contrasting pebble greys, alongside leather tone hues and ink blue – an armani signature tone – combined with a selection of whites.

the shoes in the collection are solid and sporty, a combination of a classic look with a tennis-inspired one, with a thick sole in a contrasting colour – available in tan, polished blue, shiny chocolate brown and in printed leather.

Giorgio Armani

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