Jul '12
Meanwhile, this certification helps to enhance the credibility of the Company’s products and its brand influence and to promote the level of development in the industry.
In addition, the 3rd Outdoor Street Basketball League ended on 24 June with great fanfare. Held at 45 high schools in 12 cities, the basketball league, which commenced in April and ended in June, launched over 2,000 matches and featured more than 10,000 players. ANTA Sports continues to integrate sponsorship events with in-store marketing campaigns to maximise the effectiveness of its marketing efforts.
To go with the Outdoor Street Basketball League, ANTA Sports launched a series of highly durable and lightweight outdoor basketball shoes and unveiled a corresponding promotional campaign at its retail stores to draw the attention of consumers.
Mr. Ding Shizhong, Chairman and CEO of ANTA Sports, said, “ANTA Sports places great importance on quality control on our products, and enhancing the comfort and protection of our products are our top priority. We will continue to work on quality control and to improve the value of our products with the aim of promoting the advancement of the sportswear industry.
“In addition, the successful Outdoor Street Basketball League is one of our sponsorship initatives to consolidate our market leading position in the basketball segment. In the future, we will continue to enhance both our basketball resources and interactive marketing campaigns to seize the opportunities in this sector.”
As one of the leading branded sportswear enterprises in China, ANTA Sports Products Limited primarily designs, develops, manufactures and markets sportswear, including sports footwear, apparel and accessories.
ANTA Sports Products Limited
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