Home / Knowledge / News / Apparel/Garments / Sportswear brand Fila signs Sehwag as brand ambassador
Sportswear brand Fila signs Sehwag as brand ambassador
04
Jul '12
Cricketer Virender Sehwag would now be visible in Indian print and electronic media promoting Fila products, as the Italian sportswear brand has signed him up as its brand ambassador.
 
Cricket is a highly popular game in India and Fila intends to improve its brand presence with Sehwag, Mr. Rajiv Bajaj, Chief Executive Officer of Fila India, said.
 
The company has signed Sehwag for a three-year period, during which the cricketer will feature in new ad campaigns.
 
In fiscal year 2011-12, Fila India earned revenue of Rs. 1.2 billion and it expects to gross Rs. 1.5 billion in the current fiscal.
 
In view of the recent depreciation of the Indian rupee, Fila India is planning to increase the prices of all its products by up to 7 percent from next month.
 
Fila is present in India since 2010 and its products are currently available at 35 exclusive outlets (EBOs) and 1,800 multi-brand outlets (MBOs).
 
Over the next three years, Fila is planning to increase its presence across India to 100 EBOs and 2,500 MBOs.
 

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

USTR announces AGOA review for Rwanda, Tanzania & Uganda

The office of the US trade representative (USTR) has announced the...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Interviews View All

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search