Home / Knowledge / News / Apparel/Garments / Actress Chloe Grace new face of Aeropostale
Actress Chloe Grace new face of Aeropostale
10
Jul '12
Aeropostale Inc. a mall-based specialty retailer of casual apparel for young women and men announced a partnership with film actress Chloe Grace Moretz, who will serve as Aeropostale's celebrity brand ambassador.  The campaign will begin with the 2012 back-to-school season and continue through the spring of 2013.  In this new role, the Dark Shadows star and young fashionista will work with Aeropostale to highlight the brand's exciting new looks, in addition to promoting the company's philanthropic endeavors.

"We are thrilled to announce Chloe Grace Moretz as our celebrity brand ambassador and welcome her to the Aeropostale family," said Scott Birnbaum, Senior Vice President of Marketing and Ecommerce at Aeropostale.  Mr. Birnbaum continued, "We're introducing exciting new fashion and Chloe is the perfect role model to showcase these great looks.  She has amazing style and has quickly become a fashion icon for today's teens."

The back-to-school collection will be available in all stores beginning July 16, 2012.  New fashion pieces will complement the great product and outstanding value for which Aeropostale is known. The line will include fashion tops, colored and patterned denim and statement pieces such as moto jackets and chunky sweaters.  The campaign, featuring Moretz, was shot by renowned photographers, Rocco Laspata and Charles Decaro. In-store displays, as well as extensive print, online and outdoor advertising will highlight Aeropostale's new partnership with the young actress and feature a variety of looks.

"I have always been a huge fan of Aeropostale," said Chloe Grace Moretz. "Their looks are fun and easy to wear, making it the perfect brand for my on-the-go lifestyle. Fashion is a huge part of my life, which is why I chose to partner with the brand.  I am so excited to join the Aeropostale team."

Aeropostale customers can also shop for 'Chloe's Favorites', a curated collection featuring her personally styled looks and favorite must-have items for each season, available both in-store and online. 'Chloe's Favorites' will be the first of many opportunities for Chloe to communicate her personal style with fans after the collection debuts.

Aeropostale Inc


Must ReadView All

Apparel/Garments | On 23rd Sep 2017

AAFA urges negotiators to preserve TPLs in NAFTA

The American Apparel & Footwear Association (AAFA), an alliance of...

Textiles | On 23rd Sep 2017

SIMA urges Centre to re-look duty drawback rates

he Southern India Mills’ Association (SIMA) has appealed to the...

Textiles | On 23rd Sep 2017

PKR 690.65-mn budget for Pakistan Cotton Committee

The Pakistan Central Cotton Committee (PCCC) recently approved a PKR...

Interviews View All

Ajay Ghariwala
Luthra Group

We are ready to adopt or follow every opportunity

Top executives
Textile industry, India

The event should be organised every year

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search