Home / Knowledge / News / Apparel/Garments / UK based veloist.cc unveils apparel brand
UK based veloist.cc unveils apparel brand
10
Jul '12
James Aston, founder and director recently went to market with his label HBB and has enjoyed success with the range of fun and patriotic themed jerseys.   His efforts have now been channeled into his new venture www.veloist.cc putting his energy into the ever appealing vintage, classic and retro market.

Not only is veloist.cc a lifestyle site and blog for posting and sharing cycling news and info, it will be the official online platform for selling the veloist product.

James said “I launched veloist.cc to encompass a love of classic retro cycling products, information and stories, one of my favourite pieces is our ‘Steady Eddy’ jersey, a tribute to Eddy Merckx, you can also expect to see additions to the product range later this year including long sleeve fine merino wool tops”

So veloist is the new label from the  HBB founder. The company will offer the same friendly, good service that HBB offers with a new grown-up range of products to enjoy to suit riders of all tastes and ages.

All our jerseys are made with COOLMAX fabric for breathability and superior wicking, unless otherwise stated.

  • veloist.cc jerseys RRP £54.00
  • Men’s jerseys all have three rear pockets
  • The artwork is printed using dye sublimation printing, which does not interfere with fabric performance
  • All jerseys come with YKK zippers, 3/4 or full depending upon the design and silicon gripper around the whole hem to stop that jersey irritatingly going on its own ride up your back!

veloist.cc

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