Home / Knowledge / News / Apparel/Garments / VF Outdoor opens corporate headquarters in California
VF Outdoor opens corporate headquarters in California
11
Jul '12
VF Outdoor, a subsidiary of VF Corporation, opened its new corporate headquarters in Alameda, Calif., which is home to some of the company’s leading brands: The North Face, JanSport and lucy. Marking the completion of one of the largest construction projects in VF Corporation’s history, the 14-acre campus embodies the brands’ outdoor ethos and commitment to their associates, community and the environment.

VF Outdoor is now one of the top ten largest private sector employers in the City of Alameda, housing more than 470 employees at the new campus.

“I’m thrilled to welcome our VF Outdoor associates to our new home in Alameda. Today culminates nearly four years of thoughtful design and planning. Our new campus reflects our team’s unique culture and passion for the outdoors,” said Steve Rendle, Group President of VF Outdoor and Action Sports Americas.

“VF Outdoor includes many of VF’s fastest-growing businesses and the co-location of the JanSport, lucy and The North Face brands at one central campus will lead to even greater product innovation, collaboration and business growth.”

“In planning the new headquarters, we drew heavily on employee input, relying on a group of employee-led taskforces to consult on the campus’ design,” Rendle added. “As a result, several features were incorporated in the campus, including:

  • A 1,000 square-foot fitness center and outdoor training area
  • On-campus bike shop and equipment gear lockers
  • Café featuring healthy and organic food options that will host cooking classes and chef demonstrations
  • Community vegetable garden for employee harvest, which will also provide fresh produce for the café and
  • Emphasis on ‘bringing the outside in’ by maximizing the amount of natural sunlight at indoor work spaces.”

The new headquarters was built to foster collaboration and innovation across the brands that now operate out of the Alameda campus. Specific attention was paid to details that would break down the boundaries between individual brands and encourage employees to share ideas and resources. In addition to a centrally located café that will bring together employees from JanSport, lucy and The North Face at meals, the “Yurt Advanced Product Lab” will serve all three brands as a hub for cross-brand collaboration that leverages the individual strengths of each brand.

“At VF, we focus heavily on maximizing resources to develop new products that will exceed our customers’ expectations. As a result, we push the boundaries of collaboration and research,” said Eric Wiseman, Chairman and Chief Executive Officer of VF Corporation.

“The VF Outdoor Alameda headquarters exemplifies our dedication to providing cutting-edge work environments that allow our associates to pool their passion and expertise to create the next generation of industry-leading apparel, footwear and outdoor equipment that our customers have come to expect from us.”

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search