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Love Niche London launches splendid new S/S'12 range
12
Jul '12
Love Niche London, British born label, was launched as a part of the retail pop up store in India in 2012. The brand is already scoring points amongst the style divas and fashionistas, with their splendid design collection which is handpicked from the best of the brands around the United Kingdom.

As a company we support a lot of charities and this time we are supporting Akshay prathisthans charitable trust in an effort to give some proceedings for a good cause. The event is an open event and everyone is most welcome. And Love Niche Londons pop up-shop was situated in the exhibition.

After a sell-out fashion and style pop-up events the world over, the fantastic concept enters the fashion capital Delhi at Hotel The Ashok, Chanakyapuri with its splendid new spring summer 2012 exclusive collection. Ticking all those spring/summer trend boxes; draping, bold prints, lavish laces, sheer and of course color- from flashes of vibrant shades to flattering ice-cream tones.

The collection is an eclectic mix of elegance and fun. From fashionable to timeless classics such as mullet dresses, jumpsuits, sun dresses, playsuits, vivid tops, colourful jeans, glam skirts, flowy maxis, flattering midis & more. The  collection starts from as low as INR1800. The range of looks on offer has never been seen before. The collection also features  some exclusive pieces from the luxurious Italian made brand Rinascimento.

LOVE NICHE LONDON is spearheaded by Ms Nisha vedhara. Nisha says “A woman’s wardrobe should be a collection of timeless pieces to showcase her individuality. I associate Spring/Summer with freshness, it signals the end of Cozy  winter bringing out the  vibrance  of season. I believe we offer our customers a classic range, oozing glamour and style. Our collection is distinctively. beautiful and bespoke. Lace, sheer, peplums prints are all big this season and the flattering silhouette dresses brings out the elegance in a woman. Fashion lovers can look forward to spending a stylish afternoon in Mumbai soaking up the latest designs along with style advice".

Pop-up fashion event or flash retailing is a trend of opening short-term sales spaces. Love Niche London is bringing the concept which connects the niche crowd of India to internationally inspired fashion trends.

After enthralling the fashion circuit through its recent pop up retail store in Mumbai, the event is going to travel to various cities across India including Ludhiana, Raipur, Chandigarh and then to  Dubai & the UK. With 4 massively successful events under our belt and an additional 7 dates planned before year end, the audiences have been left astounded by the enormous Collection, design, great quality and affordable prices for the imported goods showcased to them in India. We have developed a great relationship with our large database of customers and have them coming back for more every season.

Love Niche London

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