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Moira Nelson & Luis Paredes launches Lingerie Alliance
13
Jul '12
Founded by intimate apparel professionals Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields. The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.

The site will feature a searchable directory of members (by area of expertise,) as well as interactive live forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars.

In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.) “The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes. All of the site’s features will be rolled out throughout the coming months. In the meantime, Moira Nelson and Luis Paredes are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate their partnership and the site’s launch on Saturday, August 4, 2012 at Griffin lounge and nightclub in the exclusive meatpacking district in Manhattan.

The Event is sponsored by leading lingerie lines Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC, which draws designers, brands, retailers, buyers, media and press from around the World.

The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie. Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the “Intimate Affair.”

Keng Zhang, President of Affinitas commented on the partnership saying, "We are honored to support The Lingerie Alliance at their launch event and as an Alliance Leader. TLA's goals of inspiring, innovating and empowering the lingerie industry are right in league with our own as a lingerie brand, and we couldn't have found a better fit."

The Griffin is the perfect venue for this event which is intended to promote a festive spirit. Designed by Marc Dizon of the boutique collective Lewis & Dizon, the Griffin is an intimate jewel box filled with fringe-lined velvet banquets, gilded tables, rose-antique mirrors, and reclaimed herringbone floors. Filigree detailing accentuates the space, and a glittering centerpiece of crystal chandeliers hanging overhead sets the cinematic mood for the room. The lingerie featured at this event will really radiate against this opulent backdrop.

Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm specializing in intimate apparel, RICHPR, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.


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