Apparel retailer Rare London unveils new collections

The trends can be bought from now by visiting the official site and are called the 'Nudes Collection', the 'LBD' (Little Black Dress) collection and the 'Monochrome' collection.

The 'Nudes Collection' has been filled out with gorgeous bandeau dresses, mullet hem dresses and bodycon dresses, all in alluring nude tones such as dusky pink, ivory and pale mocha. These subtle shades can complement a range of skin tones; although many of the dresses are also available in other colours should customers choose to select a different one.

The 'LBD' collection pays homage to fashion's love of the Little Black Dress, which every girl has one of in her wardrobe. There are a variety of little black dresses contained within the collection, such as skater dresses, asymmetric dresses and peplum dresses. A lot of the dresses also feature some of this season's biggest trends, such as lace sleeves, stud detailing and fringe accents.

The 'Monochrome' collection, which is part of Rare London's autumn/winter trend for 2012, is full to the brim with chic clothing that makes the most of this season's love for metallic fabrics and prints. Everything from geometric printed bodycon dresses to cream-coloured fringed shorts can be found in the collection, and much of the clothing is suitable for day and night.

Deepa Kumra of Rare London said: "At Rare London we like to keep on top of current women's fashion trends so our customers can look great all the time, and we think our three new collections feature some of the hottest styles of 2012."

Rare London also has a number of other big events happening over the next few weeks. Its special UNiDAYS promotion, for example, will give students 15% off all purchases with a code they can receive by signing up on the Rare London website for free next week. The Rare London blog will be launched next week on Thursday 19th July 2012, and the autumn/winter Opulence England collection will be available on the site as of Monday 16th. The brand new collections 'Baroque' and 'Military' will be launched on the 30th July and 20th August respectively.

A few different competitions for Rare London will be launched over the next few weeks as well. The Rare London Festival Competition will run on Pinterest and Facebook on Thursday 19th - customers and users can pin their favourite festival party dresses and other items from Rare London on their Pinterest board and can then post the link on the retailer's Facebook wall, or can upload their own festival pictures onto the Facebook page. The winner of each competition will receive a special festival package, full details of which are yet to be announced.

Rare London has a competition in Look Magazine aswell - the competition is featured on page one of the magazine and entrants stand a chance of winning tickets to Creamfields and a festival package.

Rare London