Global active sports lifestyle giants Quiksilver and Roxy are the latest new additions to sign up for FLIP, the UK’s new national trade show for urban, street, board and action sports lifestyle labels, which launches this summer on 12-14 August at the NEC Birmingham.
The summer’s most anticipated trade show launch will see Aussie labels Quiksilver, Quiksilver Women and Roxy joining Animal, HoodLamb, Sativa, Kenny Random, Kangol, Amazonas, Timezone, O Clock, Chirpse, Puma, Aminon, Stonemen, Rock & Revival, O Bag, Rawcraft, Santa Monica Polo Club, Garcia, Arrogance Accessories, O Chive and Gumbies.
Quiksilver, Quiksilver Women and Roxy add even more weight to the already strong line-up this August with stand-out spring/summer 13 apparel and accessories collections. Quiksilver will present three key lines – Lifestyle, City and Premium, with each range reflecting the label’s chilled and low-key attitude with designs influenced by urban life, art, skateboarding and music. Quiksilver Women will show plenty of prints and ethnic design influences across its swimwear and accessories. The range from Roxy will include a mix of vivid colours, separates that give a nod to androgynous styling as well as retro shapes, stripes and exotic print beach wear.
Action sports heavyweights Animal will show clothing and accessories collections for both men and women as well as adding an exhilarating live element to the show’s launch by bringing along the Animal Bike Tour. World Championship rider Martyn Ashton and dirt jumper Blake Sampson will be celebrating ten years of the tour by performing three times a day demonstrating a mix of skill, control and balance in a custom-built display area within the show.
Men’s apparel labels to look out for include Italian street artist Kenny Random with premium statement tees, bags and cases alongside relaxed tees, shirts, shorts and underwear from Puma, Stonemen, Santa Monica Polo Club, Chirpse, Aminon, Rock & Revival, Rawcraft, Garcia and Timezone.
Snow and surf label HoodLamb uses hemp to create eco-friendly clothing as does Sativa for its rucksacks, holdalls and laptop cases. Footwear label Amazonas continues the appreciation for natural goodness with shoes made from biodegradable rubber, whilst Gumbies will present a mix of flip-flops, aqua shoes and lightweight foldable styles.
A large selection of accessories including bags, hats, scarves, gloves and watches will be available from Kangol, O Clock, O Chive, Arrogance Accessories and O Bag.