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TOM TAILOR to manage ADLER's children's fashion business
Jul '12
TOM TAILOR Holding AG expands its brand presence and sales activities for TOM TAILOR KIDS. As part of the cooperation with Adler Modemärkte AG, TOM TAILOR’s retail organisation will manage the textile retailer’s entire children’s fashion business in the future. Starting in September 2012, ADLER will exclusively offer children’s products of TOM TAILOR in 116 of its 167 current branches on a total retail space of over 9,000 square metres. Other locations that ADLER intends to open this year will follow suit.

“The children’s clothing market is dominated by large low-price clothing chains. Many retail partners offer children’s fashion as a service to customers rather than seeing it as an additional source of income. Through cooperation with retail partners such as ADLER, we can expand the presence of TOM TAILOR KIDS at one go  and improve the value-for-money ratio of our children’s collection considerably due to the additional sales volume. Thus, we will create a ‘win-win’ situation for both sides: Retail partners are able to broaden their product range and we will continue to expand our position in our existing core markets of Germany, Austria and Switzerland,” said Dieter Holzer, CEO of TOM TAILOR Holding AG.

“We will broaden the offer range in our stores by the additional strong brand of TOM TAILOR KIDS and make the most of TOM TAILOR’s pronounced expertise in vertical integration. With this cooperation we will be able to offer high quality at very competitive prices, while reducing complexity for our own organisation at the same time,” added Lothar Schäfer, CEO of Adler Modemärkte AG.

The TOM TAILOR retail organisation will be responsible for product selection as well as inventory and sales management. TOM TAILOR will also define how products from individual collections will be presented.

TOM TAILOR sells the product line KIDS which also includes TOM TAILOR MINIS and TOM TAILOR BABY through its e-shop, selected retail stores and wholesale partners. In Q1 2012, TOM TAILOR KIDS accounted for 11% of overall sales.


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