Home / Knowledge / News / Apparel/Garments / TOM TAILOR to manage ADLER's children's fashion business
TOM TAILOR to manage ADLER's children's fashion business
19
Jul '12
TOM TAILOR Holding AG expands its brand presence and sales activities for TOM TAILOR KIDS. As part of the cooperation with Adler Modemärkte AG, TOM TAILOR’s retail organisation will manage the textile retailer’s entire children’s fashion business in the future. Starting in September 2012, ADLER will exclusively offer children’s products of TOM TAILOR in 116 of its 167 current branches on a total retail space of over 9,000 square metres. Other locations that ADLER intends to open this year will follow suit.

“The children’s clothing market is dominated by large low-price clothing chains. Many retail partners offer children’s fashion as a service to customers rather than seeing it as an additional source of income. Through cooperation with retail partners such as ADLER, we can expand the presence of TOM TAILOR KIDS at one go  and improve the value-for-money ratio of our children’s collection considerably due to the additional sales volume. Thus, we will create a ‘win-win’ situation for both sides: Retail partners are able to broaden their product range and we will continue to expand our position in our existing core markets of Germany, Austria and Switzerland,” said Dieter Holzer, CEO of TOM TAILOR Holding AG.

“We will broaden the offer range in our stores by the additional strong brand of TOM TAILOR KIDS and make the most of TOM TAILOR’s pronounced expertise in vertical integration. With this cooperation we will be able to offer high quality at very competitive prices, while reducing complexity for our own organisation at the same time,” added Lothar Schäfer, CEO of Adler Modemärkte AG.

The TOM TAILOR retail organisation will be responsible for product selection as well as inventory and sales management. TOM TAILOR will also define how products from individual collections will be presented.

TOM TAILOR sells the product line KIDS which also includes TOM TAILOR MINIS and TOM TAILOR BABY through its e-shop, selected retail stores and wholesale partners. In Q1 2012, TOM TAILOR KIDS accounted for 11% of overall sales.

TOM TAILOR Holding AG

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search