Home / Knowledge / News / Apparel/Garments / TOM TAILOR to manage ADLER's children's fashion business
TOM TAILOR to manage ADLER's children's fashion business
19
Jul '12
TOM TAILOR Holding AG expands its brand presence and sales activities for TOM TAILOR KIDS. As part of the cooperation with Adler Modemärkte AG, TOM TAILOR’s retail organisation will manage the textile retailer’s entire children’s fashion business in the future. Starting in September 2012, ADLER will exclusively offer children’s products of TOM TAILOR in 116 of its 167 current branches on a total retail space of over 9,000 square metres. Other locations that ADLER intends to open this year will follow suit.

“The children’s clothing market is dominated by large low-price clothing chains. Many retail partners offer children’s fashion as a service to customers rather than seeing it as an additional source of income. Through cooperation with retail partners such as ADLER, we can expand the presence of TOM TAILOR KIDS at one go  and improve the value-for-money ratio of our children’s collection considerably due to the additional sales volume. Thus, we will create a ‘win-win’ situation for both sides: Retail partners are able to broaden their product range and we will continue to expand our position in our existing core markets of Germany, Austria and Switzerland,” said Dieter Holzer, CEO of TOM TAILOR Holding AG.

“We will broaden the offer range in our stores by the additional strong brand of TOM TAILOR KIDS and make the most of TOM TAILOR’s pronounced expertise in vertical integration. With this cooperation we will be able to offer high quality at very competitive prices, while reducing complexity for our own organisation at the same time,” added Lothar Schäfer, CEO of Adler Modemärkte AG.

The TOM TAILOR retail organisation will be responsible for product selection as well as inventory and sales management. TOM TAILOR will also define how products from individual collections will be presented.

TOM TAILOR sells the product line KIDS which also includes TOM TAILOR MINIS and TOM TAILOR BABY through its e-shop, selected retail stores and wholesale partners. In Q1 2012, TOM TAILOR KIDS accounted for 11% of overall sales.

TOM TAILOR Holding AG


Must ReadView All

Textiles | On 19th Aug 2017

New fabric interfaces to interact with computers

As computer capabilities evolve, new fabric-based interfaces are...

Textiles | On 19th Aug 2017

Brazilian cotton prices drop in first fortnight of August

Cotton prices dropped in the Brazilian market in the first fortnight...

Apparel/Garments | On 19th Aug 2017

Target to acquire Grand Junction for faster deliveries

Target Corporation has announced that it has agreed to acquire Grand...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search