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Cherokee partners with Max to expand global footprint
20
Jul '12
Cherokee Inc. a global brand management company, is pleased to announce its exclusive partnership with Max, the largest value-based, fashion retail chain in the Middle East and Africa. Following this agreement, Cherokee now maintains license agreements with retailers which span over 40 countries worldwide and expands its presence in the Middle Eastern retail market.

Beginning summer 2013, customers will have the opportunity to purchase Cherokee-branded products initially at select Max stores throughout the Middle East and Africa. The Cherokee brand will join Max’s select roster of affordable, high-quality products and will be positioned as a family lifestyle brand for women’s, men’s, kids, and juniors at Max stores.

Henry Stupp, Chief Executive Officer of the Cherokee Group stated, “The exclusive partnership with Max is a testament to our continued progress in improving our brand penetration and strengthening our global brand footprint.

“We are confident that our family-focused lifestyle brand will resonate well with Max’s fashion-forward, value-oriented patrons, and we look forward to working with Max to develop and expand our consumer base throughout the Middle East and Africa. Mark Nawrocki, our Senior Vice President, along with our entire team at The Cherokee Group, have excelled at identifying exceptional retail partners that have successfully introduced our brand into new markets.”

Ramanathan Hariharan, Chief Executive Officer of Max added, “The Cherokee brand with its unique design and American casual appeal will be an excellent addition to our stores, complementing our current offering and reinforcing our brand promise: ‘More Fashion, More Value’. The brand will showcase its products for men, women and children initially at select Max outlets in the Middle East and Africa.”

Max was launched in 2004 by the Landmark Group, one of the largest retail organizations in the Middle East and India. Max offers customers a distinctive offering of fashion clothing, footwear, accessories and household products in a comfortable and inviting shopping environment.

Today, the chain includes – 200 retail store locations across UAE, KSA, Jordan, Kuwait, Bahrain, Oman, Turkey, Egypt, Libya, Qatar, Nigeria, Lebanon, Sudan, Yemen and India and has plans to expand its footprint further throughout the Middle East and beyond.

Cherokee Inc

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