“I would like to make every full-figure customer proud to be curvy,” says Lau, who has been developing bras for this demographic for over 20 years. “I have heard their needs and wants,” and truly, she has. She has integrated those voices into a niche too often overlooked in the American lingerie market.
Full-figured intimate apparel with true artistic heritage tends to be limited, especially when it also incorporates modern technologies and materials that ensure comfort at an affordable price point. It’s practically unheard of!
Bras in cup sizes 36C to 44DD will retail between $48 and $55, and will feature padded microfiber straps as well as micro-lined push-up pads and removable cookies for enhanced cleavage. Undies will sell from $18 to $22 and will be sized 6/8 to 22/24. Special effects will include V-front silhouettes, light tummy control and seamless styling.
Highlights of the Curvy Couture collection were inspired by the silver screen goddesses, actresses, such as Ava Gardner and Marlene Dietrich, along with the architecture of their period. The collection harmonizes the detail of art deco stitching and the delicate freshness of couture laces, incorporated with the comfort and function of tummy control panels, microfiber options such as convertible straps. “Haute couture means hand made,” Lau explains, “with many hours of development going into the product. That is how we developed this line – with great care, so that every aspect is designed for our curvy customer.”
Lau’s sensibility for glamour dates back to her roots, growing up in a small but successful family record producing business in Hong Kong, where she was very involved in the styling and dressing of performers. She grew to realize how important intimate apparel was in creating allure that was rooted in comfort and strength and what a crucial foundation it was for a performer.
Those intimate layers contribute not just to the shape and support of the physical body, but to the confidence that comes from feeling beautiful and creatively free. Lau understands this to be a need not just of the performers and celebrities she first worked with, but of all women - all shapes, all sizes, all pursuits. “This is a new era for full figure women. And my team will continue to explore the newest technologies and fabrics to enhance this product.”
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