Home / Knowledge / News / Apparel/Garments / Joe Fresh enters into retail partnership with jcpenney
Joe Fresh enters into retail partnership with jcpenney
25
Jul '12
The Joe Fresh brand, providing fresh fashion at a fresh price, announced the opening of almost 700 dedicated Joe Fresh shops within the newly renovated jcpenney stores across the U.S. Rolling out in April 2013, the shops, designed by the Joe Fresh team, will range from approximately 1,000 to 2,500 sq. ft., and will debut with women's apparel.

At the same time, Joe Fresh products will also be available on line at jcp.com. The partnership will provide the Joe Fresh brand, Canada's largest apparel brand, with significant expanded U.S. national brand exposure, reaching millions of new customers and complementing the well-received stand-alone stores in the New York area.

"We are extremely proud to partner with one of America's most iconic department stores, especially as they embark on a retail transformation headed by visionary CEO Ron Johnson," says Joe Mimran, Creative Director of the Joe Fresh brand for Loblaw Companies Limited. "jcpenney is creating a fun and engaging shopping experience that showcases sought after brands in its own dedicated space, providing the perfect environment to introduce Joe Fresh apparel to even more Americans, coast to coast."

jcpenney CEO Ron Johnson added, "we are so excited to announce the Joe Fresh brand as jcpenney's newest shop partner.  Starting next spring, jcp will bring the brand's accessible, affordable and of-the-moment styles to customers across the United States.  Displayed in its own unique and engaging environment, the Joe Fresh shops will be an important part of jcpenney's repositioning to a completely re-imagined department store."

All of the locations will open with Joe Fresh Spring 2013 merchandise in colorful, modern style, including dresses, t-shirts, denim and silk blouses. The Joe Fresh shops, exclusively inside jcpenney, will have the same clean, simple design consistent with existing Joe Fresh stand-alone locations, including the brand's signature orange logo and colorful campaign imagery.

Offering stylish, fresh and affordable apparel and accessories for all seasons, the Joe Fresh brand is the number one apparel brand in Canada and Loblaw Companies Limited's answer to consumers' desire for accessible, of-the-moment style.

Joe Fresh brand


Must ReadView All

Global economic upswing became broader & stronger: IMF

Textiles | On 19th Apr 2018

Global economic upswing became broader & stronger: IMF

The global economic upswing that began around mid-2016 has become...

Courtesy: ITMA

Textiles | On 19th Apr 2018

ITMA 2019 expanding space due to overwhelming response

Due to overwhelming response, the exhibition space has been increased ...

BIDA’s Europe trip to showcase a different Bangladesh

Apparel/Garments | On 19th Apr 2018

BIDA’s Europe trip to showcase a different Bangladesh

The Bangladesh Investment Development Authority (BIDA) is taking a...

Interviews View All

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search