Home / Knowledge / News / Apparel/Garments / Brandix bags Asia's 'Best Brand' title in Singapore
Brandix bags Asia's 'Best Brand' title in Singapore
26
Jul '12

Sri Lanka's top apparel exporter Brandix has been adjudged Asia's 'Best Brand' for the second consecutive year by the Chief Marketing Officer (CMO) Council and won three more awards at the 2012 CMO Asia Awards for Excellence in Branding and Marketing held at Park Royal, Singapore.

The Best Brand award is based on an independent evaluation by the CMO Council, which considers 'Mind Share,' 'Market Share' and 'Commitment Share' as the principal criteria for the accolade.

According to the CMO Council, the principal criteria used in selecting the winner of the Best Brand award encompasses a brand's strength in the minds of consumers of the respective product category; a brand's strength in a certain market in terms of consumers' actual buying behaviour and a brand's strength in encouraging consumers to buy that brand in the future.

People focus at Brandix was recognised by the award for 'Best Talent Management Practices in Asia' hosted by Universum Global, a world leader in Employer Branding and conferred by the World HRD Congress, while Ashanthi Fernando, Head of Group HR Operations was honoured with an 'Achievers and Leaders' award in the field of Human Resources presented by the Stars of the Industry Group. Additionally, Brandix received an award for the 'Best In-house Magazine for the Group's Viyaman quarterly periodical.

The Best Brand award statuette and a citation acknowledging 'the valuable contribution made by the Brandix brand' as well as the Best In-house Magazine award were accepted on behalf of the Brandix Group by Anuk De Silva, Head of Corporate Communications. The Talent Management award and the Achievers and Leaders award were accepted by Ms. Fernando.

The third edition of this prestigious awards event was attended by more than 200 senior leaders and decision makers from 25 countries across Asia. "As a leading B2B brand in one of the most competitive and quality-focused industry sectors, Brandix is pleased to be recognised as a top brand amongst diverse business segments and industries," said M. Raghuraman, CEO - Corporate Marketing & Branding at Brandix. "Acknowledgement at a prestigious forum like the CMO Asia awards also gives the brand valuable additional exposure beyond the apparel sector."

Commenting on the recognition of the Group's commitment to the development of its people, Ishan Dantanarayana, Chief People Officer, Brandix Group said: "At Brandix, we empower our team members to work in an environment that enables them to harness their talent to provide inspired solutions to our global clients. We are pleased to witness the recognition signified by this award, as a 'Great Place to Work' is what we promote within our Group. We are also delighted to see our talent being recognised as was with the award won by Ashanthi."


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search