Home / Knowledge / News / Apparel/Garments / Has the sheen rubbed of Indian apparel retail sector?
Has the sheen rubbed of Indian apparel retail sector?
Jul '12
Mr Shitanshu Jhunjhunwalla
Mr Shitanshu Jhunjhunwalla
Considering that seasonal sales discounts have begun well before their due time this year and with many apparel retailers facing financial problems. Has the sheen rubbed off the much-hyped clothing retail industry?

“There was never a sheen factor to begin with in the Indian retail scenario”, says, Mr Shitanshu Jhunjhunwalla, Director of the Kolkata-based - Turtle Limited. Set up in 1993, Turtle has bagged numerous accolades and awards. Among many it has bagged the “Best brand in the shirt category” award from Texcellance.

He explains, “The rentals for properties are very high in India and retail is a very challenging business where a very few players make profits. I think that there was a lot of buzz and hype initially in the country with a lot of investors, equity placements, new property development, new brand expansions, etc.

“But if we look at the scenario now when most of these new brands have gone out of business and a lot of malls are struggling to for full occupancy, the message is loud and clear - retail like any business is hard work and a challenge.

“A lot of PE investors have also burnt their hands in this process thus taking out most of the sheen from the industry. However, the future continues to remain bright for retail – as the brands that have got their act right are doing well across the country and are recognized for it”.

Many Indian apparel brands and retailers who expanded furiously in the last few years have fallen by the way side today, mired by financial troubles and non-performing assets.

Mr Jhunjhunwalla enlightens us by saying, “Most of the Indian apparel retailers chose to take the short-term route to grow their brands. They continued to expand across the country with no particular strategy or direction in mind and a lot of wrong decisions were made on the way.

“Most of the retailers were more marketing centric and lost focus on the most important bit – the product itself. According to me, if retailers begin to understand the importance of delivering good quality products consistently in the market, they can sustain for the long-haul”, he winds up by saying.

Fibre2fashion News Desk - India

Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search