Home / Knowledge / News / Apparel/Garments / Parade uniforms for Canadian team launched at Olympic
Parade uniforms for Canadian team launched at Olympic
30
Jul '12
The Canadian Olympic Team steps into the world stage in a sea of red as they proudly unveil their official parade uniforms at the London 2012 Opening Ceremony.

Canadian style has always been about fashion and function.  Created by The Hudson's Bay Company, the standout bright red Canada Parade Jacket was designed for the conditions in London where the athletes are set to compete for the next 16 days and features a Canada wordmark in white and red across the chest that was inspired by the 1976 Montreal Olympic Games for their sporty colour-blocking concept. The jacket is layered on top of tailored white dress shirts that feature the official Canadian plaid on the placket for women.  The men's ties are a show of respect to the formality of the Parade and the Games and also feature the same Canadian plaid. Tailored khakis and sporty white sneakers complete the full look.

"We want our athletes to walk in the parade wearing a stand-out piece that reflects the Canadian spirit and who we are as a nation," says Suzanne Timmins, SVP & Fashion Director, Hudson's Bay Company. "The Canada Parade Jacket was a natural choice and it captures Canada's love for the outdoors. It is also practical and versatile - two characteristics we wanted to highlight when designing the look."

Canadians and fans of Canada abroad can sport the Team's Opening Ceremony look with the Hudson's Bay Company's replica version of the jacket, available in red, black and navy in men's and women's styles. The entire 2012 Olympic Collection can be purchased online at Thebay.com and is available at all Bay and Zellers stores across Canada until September 2012.

"The Hudson's Bay Company, a long-time trusted Canadian Olympic Team National Partner, has once again delivered a stylish, comfortable and classically Canadian uniform for our athletes to wear during the London 2012 Opening Ceremony," said Marcel Aubut, President of the Canadian Olympic Committee. "There is great comfort in the knowledge that our Olympic heroes are outfitted in quintessentially Canadian clothing and that they can wear their uniforms with pride throughout the duration of the Games."

The London 2012 Canadian Olympic team consists of 277 athletes, 93 coaches and approximately 100 mission team staff.  Team members will each receive 29 items as a part of their uniform including jackets, pants, leisurewear and accessories. Accessories range from backpacks and Ray-Ban-influenced sunglasses to baseball caps with patches and summer toques.

The Hudson's Bay Company


Must ReadView All

Serbian economy minister Goran Knezevic (left) and Taypa president Mesut Toprak after signing the MoU. Courtesy: Serbian Government/SeeNews

Textiles | On 20th Oct 2017

Turkish group Taypa to build textile factory in Serbia

Turkish textile group Taypa will invest euro 35 million ($41.2...

China’s textile & apparel exports rise 4.3% in Sept ’17

Textiles | On 20th Oct 2017

China’s textile & apparel exports rise 4.3% in Sept ’17

Registering an increase of 4.3 per cent year-on-year, the exports of...

Courtesy: Messe Frankfurt

Textiles | On 20th Oct 2017

Heimtextil to focus on textile solutions for architects

Heimtextil 2018, world's leading trade fair for home and contract...

Interviews View All

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.9%
No
13.2%
Skip
8.8%

Total Votes: 68

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
27.9%
Skip
10.3%

Total Votes: 68

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.3%
No
10.3%
Skip
4.4%

Total Votes: 68

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.0%
No
11.8%
Skip
13.2%

Total Votes: 68


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search