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Aussie apparel maker Kakadu marks milestone at Outdoor
Jul '12
It was announced that Kakadu Traders Australia will reach a quarter century of exhibiting at the Outdoor Retailer Show at the upcoming event in August. According to the show website, over 25,000 people from all aspects of the outdoor industry attend to connect with existing suppliers and seek out new products.

Kakadu's President in the US, Jim Whillas explains why the show is so important to his business. "It all began with a small booth at the show back in its days of being held in Reno. Since then Outdoor Retailer has been a staple of our trade show circuit" he explains.

"This is simply because it gives us introduction to all sizes of retailers across the country. Most of our largest accounts have been derived from simple drop in meetings with buyers that have been looking for the kind of quality their customers demand. It's also a great place to present new products and get feedback on existing styles" he said.

Examples of this can be seen throughout the Kakadu range. New colors and fabrics have made their way into the mix, as well as further enhancements to the Concealed Carry offerings in direct response to customer feedback. It's an important part of Kakadu's responsive approach to their business.

"We are again looking forward to seeing our customers all in one place, many of whom we have developed friendships with" Jim Whillas goes on to say. "We can't help but bring our Aussie approach to the way we relate to customers, and all of them love the interaction.

Kakadu also participates in the winter market that is held in January They will be offering great new deals at both events to celebrate what is now an Outdoor Retailer Show tradition.

Established from working class roots in outback Australia, and with over four decades in the work wear and outerwear industries, the Kakadu brand has been manufacturing the best rugged outerwear and work wear around.



Kakadu Traders Australia

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