Home / Knowledge / News / Apparel/Garments / Marsala to expand Icebreaker into sporting goods channel
Marsala to expand Icebreaker into sporting goods channel
01
Aug '12
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced that David Marsala has been promoted from U S sales operations manager to US sales manager – sporting goods.  In this newly created position, Marsala will strategically lead Icebreaker’s expansion into the sporting goods channel.

“Dave has been instrumental in the growth of our core outdoor and alpine business and  we are excited to have him lead the development of this new channel.,” said Lisa Thompson, president of Icebreaker USA. “It will be a fun challenge for us to introduce this new consumer to the magical properties of merino. We look forward to showing them there is a natural and technical alternative to plastic.”

Marsala will report to Thompson and work closely with U.S. sales manager Justin Watkins, who will continue to manage the outdoor and alpine channels.

Marsala has been with Icebreaker for over five years, working in various operation roles out of both the United States and New Zealand offices.  Prior to joining Icebreaker in 2007, Marsala was with Mountain Hardwear for three years working in international sales and international product management.

 

Icebreaker


Must ReadView All

Apparel/Garments | On 6th May 2016

Iran offers scope for boosting RMG exports: AEPC

Garment exporters body Apparel Export Promotion Council (AEPC)...

Courtesy: PIB

Textiles | On 6th May 2016

SVPISTM, Coimbatore to offer UG & PG courses in textiles

Coimbatore based Sardar Vallabhbhai Patel International School of...

Courtesy: Idaman Eramandiri

Textiles | On 6th May 2016

Indonesian firm bags Made in Green by Oeko-Tex

Idaman Eramandiri (IEM) has become the first textile manufacturer in...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

How is the man-made fibre (MMF) industry shaping up? How is Mangalam...

Wendy Wen
Messe Frankfurt (Hong Kong)

Can you elaborate on the role of sustainability in textiles? How is China...

Vivek Kumar Rawal
BioRe India Ltd.

How is the demand for Indian organic cotton in the world market? What is...

Brian J. McCarthy
TechniTex Faraday Limited

Mr. Brian J. McCarthy is the Director of TechniTex Faraday Limited Sector, ...

Drew Walker
AGY Holding

<i><b>Drew Walker, </b>CEO of AGY says “our main competition in China is...

Mr. Narendra Dalmia
Strata Geosystems (India) Pvt. Ltd.

Mr. Narendra Dalmia has a experience of about 35 years in a wide variety...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


feedback
We would love to hear from you about your experience using the new interface. A quick review of yours would help us give you a better experience.
Advanced Search