Home / Knowledge / News / Apparel/Garments / Marsala to expand Icebreaker into sporting goods channel
Marsala to expand Icebreaker into sporting goods channel
01
Aug '12
Icebreaker, the New Zealand company that pioneered the outdoor merino wool apparel category, announced that David Marsala has been promoted from U S sales operations manager to US sales manager – sporting goods.  In this newly created position, Marsala will strategically lead Icebreaker’s expansion into the sporting goods channel.

“Dave has been instrumental in the growth of our core outdoor and alpine business and  we are excited to have him lead the development of this new channel.,” said Lisa Thompson, president of Icebreaker USA. “It will be a fun challenge for us to introduce this new consumer to the magical properties of merino. We look forward to showing them there is a natural and technical alternative to plastic.”

Marsala will report to Thompson and work closely with U.S. sales manager Justin Watkins, who will continue to manage the outdoor and alpine channels.

Marsala has been with Icebreaker for over five years, working in various operation roles out of both the United States and New Zealand offices.  Prior to joining Icebreaker in 2007, Marsala was with Mountain Hardwear for three years working in international sales and international product management.

 

Icebreaker


Must ReadView All

Apparel/Garments | On 26th May 2016

PM expects Parliament to pass GST bill this year

Prime Minister Narendra Modi expects Parliament to pass the...

Apparel/Garments | On 26th May 2016

Bangladesh garment exports up 10% in July-April

Continuing the steady growth witnessed over the past few months,...

Textiles | On 26th May 2016

Spun yarn production growth in FY16 slowest in 4 years

India’s cotton yarn production grew by 2 per cent to 4,136 million kg ...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

How was your experience of a collaborative stall at ITMA 2015? Please...

Vasanth Kumar
Max Fashion India

What is the size of the apparel retail segment? How would you describe the ...

Evelyne Cholet
UCMTF

Which regions are the largest importers of French textile machines? What...

Silke Brand-Kirsch
Schlegel und Partner

<b><i>Silke Brand-Kirsch, executive partner of Schlegel und Partner, a...

Iago Castro Asensio
RCfil Distribuciones S.L.

<b><i>Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

<i><b>Investkonsult Sweden AB has been buying and selling second-hand...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Ritu Kumar
Label Ritu Kumar

"There are a lot of people wearing western clothes in India as well. But...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
May 2016

F2F Magazine

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search