Home / Knowledge / News / Apparel/Garments / Indus League Clothing upbeat about festive season
Indus League Clothing upbeat about festive season
06
Aug '12
Ms. Shibani Mishra
Ms. Shibani Mishra
Indus-League Clothing Limited, which retails nine apparel brands, had great end of season sale and is optimistic about the upcoming festive season.
 
In an exclusive chat with Fibre2fashion, Ms. Shibani Mishra, Chief - Marketing, Indus-League Clothing Limited, spoke about the apparel categories and segments that are presently doing well in the market. She reveals, “The womenswear segment is doing much better than the menswear, and category-wise women’s fashion range is performing better than the rest.” 
 
Talking about the sales growth in men’s apparels, she mentions, “In men, the fashion wear category is doing much better than the formal apparel section. Brands like Daniel Hechter and Indigo Nation have been doing much better than the purely formal brands like Urbana and John Miller.”
 
When questioned about the changes that are being observed in people’s buying habits, she states, “There was a trend when people used to purchase more of formal apparels in bulk during the end-of-the-season sales (EOSS). But, recently we have observed that the casual wear, primarily the denims, tops and t-shirts are being favoured more than the formal apparels by the people.”
 
Ms. Mishra also informed about the strategies that the company is planning to implement in order to improve its sales. “To keep up with the current trend of public’s increasing interest in buying casual wear, we are trying to offer more value addition without changing the price factor. We are also manufacturing more of fashion garments by incorporating new innovations in terms of styling, designing and fabrics.”
 
“Brands like Urbana, which used to be a purely formal wear brand earlier, are now coming up with a range of cotton-lycra shirts, which fall more into the segment of comfort wear. Additionally, we are introducing a new and innovative range of collection based on different themes in Indigo Nation, which we have already started promoting through various campaigns,” she adds.
 
Apprising about the company’s expansion plans in the near future, she says, “We do have expansion plans for Manchester United. We will be opening a couple of new stores in Chennai and may be one in Delhi. We are also looking to open one Headquarters store in Bangalore very soon. There are a few more brands that are in the pipeline for our exclusive stores. Besides, we will have our collections on display at various upcoming Pantaloons and Central stores.”
 
 


Must ReadView All

US merchandise trade with India, 2012–16; Courtesy: USITC

Textiles | On 27th Jul 2017

India becomes US’ 9th largest trading partner in 2016

In 2016, India became the United States’ 9th-largest single-country...

Textiles | On 27th Jul 2017

GST will lead to further increase of MMF prices

The Goods & Services Tax (GST) rolled out on July 1, 2017 is not...

Textiles | On 27th Jul 2017

Global yarn production improved 30% q-o-q in Q1: ITMF

In the first quarter of 2017, global yarn production rose by almost...

Interviews View All

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X